I will pay for the following essay Business Strategy Report: Morrison’s. The essay is to be 14 pages with three to five sources, with in-text citations and a reference page.

The report will then analyse Morrison strategies to determine their strengths and weaknesses and conclude by recommending new strategies and ways upon which they can be implemented.

The Morrison Company is a food and grocery retailer that is based in the United Kingdom. The organization has a large market share in the UK where it has more than 500 stores (Morrisons 2013). The supermarket that is widely known was created in the year 1899 in Bradford by William Morrison who started it as an egg and butter stall. In the year 1958, as noted in the Morrisons website, (n. d), the stalls began to offer self-service and opened up a shop in the town of Bradford. The year 1961 saw the opening of its first supermarket in Bradford that sold groceries and fresh meat. After opening the first supermarket, the company began its expansion process to other areas. This is visible from the year 1978 when it took over the Whelan stores. The company later expanded to Wakefield, England, Wales, Scotland and many more places across the United Kingdom.

Hegarty (2014) observes that the organization increased its market shares through the takeover of Safeway and the acquisition of Rathbone in the year 2004 and 2005 respectively. Since then, the supermarket has grown and diversified its food products in order to meet consumer needs. It has adopted technology and innovation by the development of M local stores where customers can easily order for products (Morrisons n.d). The stores have been termed as efficient because they offer products to consumers at low costs and save time because of quick online delivery systems. Its development and expansion is visible because the organization now has its own meat processing unit and manufacturing business.

The purpose of the organization is to offer fresh and quality foods and services to its customers that will enhance its expansion and growth (Morrisons 2013). It is committed to meeting customer needs hence the reason for use of

Threats to Biodiversity

Land Use Changes and Habitat FragmentationChange in the way land is being used and fragmentation has led to depletion and disruption of the ecosystem where several animal and plant species thrive properly. Most land which has provided a good habitat for many plant and animal species has been divided and other portions develop0ed for other uses such as roads and other forms of development altering the natural habitat for such plant and animal species (Dale, 2015). A good example is the massive clearance of massive natural habitat for agricultural purposes in America that has led to the elimination of about 98% of the prairie grass.To eliminate or mitigate this threat, the federal government can restrict the development and land use of certain areas so as to protect them from the encroachment by private developers or the public. Moreover, international regulation can also control the manner in which several ecosystems are used and managed (Dale, 2015). 

Resource ExtractionAnother way through which animal and plant species are being threatened is through poorly planned resource extraction. One of the identified poorly planned resource extraction is overfishing. Since most of the water bodies have been left open for access by fishermen, some fish species have reduced drastically allowing the thriving of other species which causes an ecosystem imbalance in the waters (Dale, 2015). Logging and mining have also been identified as some of the ways biodiversity is threatened through resource extraction. In this regard, private developers or the federal government changes the natural uses of land in favor of resource altering the ecosystem.

       To eliminate this threat, the federal government can identify the endangered species and once the same is identified, protection strategies can be triggered in order to protect them from exploitation by human beings or other organs (Finer et al., 2008). The federal government can also use temporary bans for resource extraction, for example, temporary bans for the fishing of endangered fish species.

ReferencesDale, L. (2015). Environmental policy (second ed.). Bridgepoint Education.Finer, M., Jenkins, C. N., Pimm, S. L., Keane, B., & Ross, C. (2008). Oil and gas projects in the western Amazon: threats to wilderness, biodiversity, and indigenous peoples. PloS one, 3(8), e2932.