Question

Professor Best, an assistant professor at a state university, made a contract with Engineering Books, Incorporated, a publisher of engineering texts. The contract provided that Best would supply a manuscript dealing with a research project she had conducted. The project dealt with an analysis of disputes that resulted in the course of building facilities for wastewater treatment. Best was to receive ten complimentary copies and 15 percent of all revenues received by the publisher attributable to the book. 

Best finished the manuscript and submitted it to the publisher. The publisher decided that the manuscript, although of a quality that could be considered publishable, would not be published, because the publisher did not believe that the cost could be recovered. 

When Professor Best was thus notified by the publisher, she was enraged, because failure of the manuscript to be published would have a significantly adverse effect on her chances for tenure in her department. She has also hoped that publication of the manuscript would result in her receiving consultation fees and invitations to conferences, and had thought the book would earn substantial royalties. She had not published any other books. 

Professor Best contacted some other potential  publishers,  who,  when  the heard the book had been rejected despite the contract to publish, were likewise cool about publishing it. She may be able to get the book published and marketed if she pays a publisher for these services. Professor Best does not believe she can establish with any certainty that her progress as a professor will be impeded, but she is reasonably certain that her career has suffered a setback. She had asked a number of colleagues if they would review the book. If the book is not published, she feels she will suffer a diminution of respect in their eyes. She spent approximately a hundred hours lining up potential reviewers – time she could have used in developing her consulting business. 

What remedies might she seek? What remedy or remedies do you believe a court would award her? 

Need help in analysing the question and my reference book is Legal Aspects of Engineering/Architecture and The Construction Process 9th edition.

For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this assignment is to provide you with the opportunity to reflect on the material you have read and to expand on it. This is not a summary. 

In the Unit I introduction to this course, Theodore Levitt’s remarks about the contrasting needs of the seller and the marketer were shared. Levitt described how satisfying the needs of the customer is now the pathway to marketing success. This concept and others related to the four Ps of product, price, promotion, and place were further explored throughout the units. For this reflection paper, respond to these three prompts: 

§ Reflect on how this introductory marketing course has changed your view of how the field of marketing works. 

§ What was the most surprising thing you learned? What do you need to learn more about? 

§ Do you see the rise of consumer power through evolving changes in technology? If so, how? If not, why not? 

Your reflection paper must be at least four pages in length and formatted according to APA guidelines. If you use any paraphrased or quoted material, you must have accompanying in-text citations and references. Title and reference pages do not count toward the minimum length requirement.