1. Jonathan Vogel advocates the Explanationist response to the Deceiver Argument for skepticism about the external world. On the basis of the information available on the slides, it is most likely that Vogel counts as:

a. an idealist.

b. a skeptic about the external world.

c. an indirect realist about the external world.

d. an anti-realist about knowledge.

2. Michael Huemer’s ‘How Can You Get Outside Your Head?’ argument argument concludes that ‘we have no knowledge of the physical world.’ Given the reasoning that his argument summarizes, is the ‘of the physical world’ qualification important? If so, why?

a. No, it’s not important. The reasoning leads equally to the conclusion that we have no knowledge of anything at all.

b. Yes, it’s important. We often have good evidence for what goes on in our own minds, in the form of the results of fMRI scans. So, the argument allows that we can sometimes know what goes on in our own minds, even if we can’t know what goes on outside our minds.

c. Yes, it’s important. According to the argument, we are never directly aware of electrons, atoms, or molecules. We only directly aware of middle-sized things, such as tables and chairs. We might know about tables, but not about electrons.

d. Yes, it’s important. According to the argument, we are never directly aware of physical objects. We are only directly aware of sense data (mental images, experiences, etc.), which are in our minds. We might know about sense data, but not about external things like tables.

Suppose that you are in a situation that is correctly described by the following decision matrix:

Coin lands heads (probability=.5)

Coin lands tails (probability=.5)

Play the game

utility=1,000,000

utility= -999,999

Don’t play the game

utility=0

utility=0

3. According to MaxEU:

a. morality requires you to play the game.

b. morality requires you not to play the game.

c. rationality requires you to play the game.

d. rationality requires you not to play the game.

4. In lecture, we discussed the Modest Response to the Argument from Evil. Initially, it seems plausible that some actual evils are gratuitous, on the grounds that we are unable to detect any justification for those evils, even after careful consideration. As Professor Gilmore explained in lecture, skeptical theists have replied to this by arguing that:

a. justifications for permitting the given evils are like dogs in a garage: if they were there, we would see them. So we are justified in believing that there is no justification for the evils in question.

b. justifications for permitting the given evils are like fleas in a garage: even if they were there, we probably wouldn’t see them. So we are not justified in believing that there is no justification for the evils in question.

c. the justification for permitting the evils is that they are necessary by-products of free will, whose value outweighs and compensates for the evils in question.

d. the justification for permitting evil is that God freely chose to do so, and whatever God freely chooses to do is justified, since free will is so valuable.

Argument (i)

P1 An action A is morally permissible if and only if no other action that is open to the agent of A at the time of A has a greater utility than A does.

P2 All human actions are causally determined by events in the distant past.

P3 If all human actions are causally determined by events in the distant past, then for any human action A that is actually performed, no other action aside from A is open to the agent of A at the time of A.

P4 If, for any human action A that is actually performed, no other action aside from A is open to the agent of A at the time of A, then for any human action A that is actually performed, no other action that is open to the agent of A has a greater utility than A does.

P5 Dylann Roof’s firing on church-goers is a human action that was actually performed.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

: . Dylann Roof’s firing on church-goers was morally permissible.

Most of us will want to say that this conclusion is false. But if the conclusion is false, there must be some specific problem with Argument (i). Different philosophical positions yield different verdicts about where the argument goes wrong.

5. According to libertarianism (interpreted as a view about free will, not as a political view):

a. P1, at least, is false. Other premises may be false as well.

b. P2, at least, is false. Other premises may be false as well.

c. P3, at least, is false. Other premises may be false as well.

d. P4, at least, is false. Other premises may be false as well.

6. According to non-consequentialist ethical theories, such as Ross’s theory or some theory that includes the Doctrine of Double Effect:

a. P1, at least, is false. Other premises may be false as well.

b. P2, at least, is false. Other premises may be false as well.

c. P3, at least, is false. Other premises may be false as well.

d. P4, at least, is false. Other premises may be false as well.

7. Assume that you are a utilitarian and a soft determinist. Assume that you grant that the Roof shooting was a human action that was actually performed. Assume that you deny the conclusion of Argument (i). Holding all that fixed, which of following should you consider to be the best criticism of Argument (i)?

a. P1 is false. Some actions (e.g., Roof’s) are not permissible even though no other action open to the agent had a higher utility.

b. P2 is false. If time could be rewound to instant t in 1950, for example, events could play out differently thereafter, without any violation of the laws of physics or any difference in how things were at t. The same goes for the time of Roof’s action. He could have refrained from doing it, without violating any laws of physics.

c. P3 is false. Even though Roof’s action was causally determined by events in the distant past, it was still a free action, since it was caused in the right way by his beliefs and desires; and there were other actions open to him, in the sense that, if he had wanted and chosen to do those other actions instead, he would have done them; nothing external would have stood in his way.

d. The conclusion is obviously false. Roof’s action caused a huge amount of pain and suffering for many innocent people, and there was no positive justification for it. It involved treating other people as mere means, and it involved treating people in a way that the agent would not like to be treated by them. Regardless of which normative ethical theory you accept — for example, utilitarianism, ethical egoism, Ross’s theory— you should agree that Roof’s action was deeply wrong.

8. According to the lectures,

a. numerical identity is represented by ‘=’ and applies only to numbers.

b. numerical identity is represented by ‘=’ and applies to everything, not just numbers.

c. strictly speaking, nothing is numerically identical even to itself.

d. numerical identity applies to everything, not just numbers. To say that x is numerically identical to y is just to say that x is exactly similar to y.

e. x is numerically identical to y if and only if x has at least one property in common with y.

9. According to the lectures,

a. numerical identity and qualitative identity are the same thing.

b. ‘x is numerically identical to y’ means that x and y are exactly alike, i.e., exactly similar. ‘x is qualitatively identical to y’ means that x and y are one and the same thing.

c. ‘x is numerically identical to y’ means that x and y are one and the same thing. ‘x is qualitatively identical to y’ means that x and y are exactly alike, i.e., exactly similar.

d. qualitative identity is just identity, as applied to properties, whereas numerical identity is just identity, as applied to numbers.

10. Soft determinists and libertarians agree that

a. the existence of free will is compatible with determinism.

b. people at least sometimes act freely.

c. the laws of nature are deterministic.

d. the existence of free will is not compatible with determinism.

e. the past, together with the laws of nature, do not determine the future.

11. Soft determinists and hard determinists agree that

a. the existence of free will is compatible with determinism.

b. people at least sometimes act freely.

c. the laws of nature are deterministic.

d. the existence of free will is not compatible with determinism.

e. the past, together with the laws of nature, do not determine the future.

12. Libertarians and hard determinists agree that

a. the existence of free will is compatible with determinism.

b. people at least sometimes act freely.

c. the laws of nature are deterministic.

d. the existence of free will is not compatible with determinism.

e. the past, together with the laws of nature, do not determine the future.

13. Sider’s example involving one million perfect duplicates of Hitler is meant to show that

a. if quantum mechanics is true, then the laws of nature are not deterministic. The past and present together with the laws of nature do not determine all the facts about which future events will occur. They only determine the facts about the probabilities of those events.

b. if quantum mechanics is true, then the laws of nature are deterministic. The past and present together with the laws of nature determine all the fact about which future events will occur.

c. agent causal libertarianism is plausible if quantum mechanics is true, but not otherwise.

d. agent causal libertarianism is plausible only if agent causation can disrupt the probabilities of future events, but if quantum mechanics is true, agent causation cannot do.

14. Compatibilists say that:

a. we have free will and, although the laws of nature are deterministic, that’s only because we have freely chosen to make them so.

b. although the laws of nature are deterministic, we are still free, and in fact we often violate the laws of nature. (We did this whenever we act freely against what we were determined to do.)

c. even if all of our actions are causally determined by the past plus the laws, that wouldn’t rule out our acting freely, because free action isn’t uncaused action; it’s action that has the right sort of internal cause.

d. Libertarianism is compatible with Hard Determinism.

15. According to the Indiscernibility of Identicals,

a. if no one can tell objects o1 and o2 apart, then o1 and o2 are identical.

b. if objects o1 and 2 are not identical, then they do not have exactly the same properties.

c. if no one can tell objects o1 and o2 apart, then o1 and o2 are exactly alike.

d. if objects o1 and o2 have exactly the same properties, then they are identical.

e. if objects o1 and o2 do not have exactly the same properties, then they are not identical.

16. Consider this simple memory theory of personal identity: x is the same person as y if and only if x can remember y’s thoughts. Thomas Reid’s counterexample concerning the transitivity of identity shows:

a. that since it might turn out that (1) I remember what I was thinking yesterday, and (2) yesterday I remembered what I was thinking the day before, (3) I don’t currently remember what I was thinking 2 days ago, and since (4) identity is transitive, it follows that the above theory is false.

b. that since it might turn out that (1) I remember what I was thinking yesterday, and (2) yesterday I remembered what I was thinking the day before, (3) I don’t remember what I was thinking 2 days ago, and since (4) identity is transitive, it follows that the above theory is true.

c. that since I can remember what I was doing yesterday and the day before, it follows that I am identical to the both people.

d. that since the relation “x remembered what y was thinking” is transitive, the above theory must be true.

17. According to Shoemaker, the brain transfer case is problematic for the body theory of personal identity because:

a. it seems right to say that my soul wouldn’t know whether to follow my brain or remain in my body.

b. it seems right to say that brain transfers are not really physically possible.

c. it seems right to say that I would go where my brain goes, not where my body goes.

d. it seems right to say that I would stay where my body stays, not go where my brain goes.

18. Suppose that, unbeknownst to me, the soul of a WWI war criminal was attached to my body at birth. At first glance at least, according to the __________________ of personal identity, I should be held responsible for the war criminal’s actions because _________________.

a. psychological continuity theory; according to this theory, souls guarantee psychological continuity.

b. soul theory; according to this theory, the war criminal and I are psychologically continuous.

c. soul theory; according to this theory, I am numerically identical to the WWI war criminal.

d. body theory; according to this theory, identity of soul is sufficient for identity of body.

19. The Body Theory faces a potential problem (discussed in lecture) involving corpses. According to the given argument against the Body Theory:

a. we cease to exist when we die, but our bodies typically do not.

b. bodies are divisible, but we are not.

c. we have mental properties, but our bodies do not.

d. my body and I are made of different matter.

e. corpses are made out of matter, but we are not.

20. Suppose that Nestor was an ancient Greek warrior who committed many crimes. Further, suppose that I exist in 2018 and have no memory of doing what Nestor did. Finally, suppose that Nestor and I have the same soul. It follows that:

a. Nestor and I have different brains.

b. Nestor and I have the same brain.

c. if I am the same person as Nestor, then the soul theory is true.

d. if the soul theory is true, then I am the same person as Nestor.

21. Suppose that I begin my life in one body, body1, but that later in life my brain is transplanted into a different body, body2. Further, suppose that after the transplant, I wake up the next morning and have body2 as my body (but I continue to have my same old brain). It follows that:

a. The Body Theory is not true.

b. The Body Theory is true.

c. The Brain Theory is not true.

d. The Brain Theory is true.

e. None of the above.

22. In lecture, we discussed one main argument against the Memory Theory of Personal Identity, an argument which did not apply to the Psychological Continuity Theory of Personal Identity. According to that argument:

a. The Memory Theory cannot handle the possibility of cases of personal fission.

b. identity is transitive (if a=b and b=c, then a=c), whereas being able to remember having some experience that person p once had is not transitive (as Thomas Reid’s ‘Brave Officer’ example brings out).

c. The memory theory is incompatible with the possibility of life after death.

d. all memory theories of personal identity are vulnerable to ‘reduplication problems’.

e. as Sydney Shoemaker and others have pointed out, the concept of memory must be analyzed in terms of identity (to distinguish it from various forms of pseudo-memory), hence any attempt to analyze the concept of personal identity in terms of memory would be viciously circular.

23. Shoemaker’s Brown/Brownson argument, if successful, would show that sameness of body is _______ for personal identity. (According to Shoemaker, there are two bodies in the case: Body B and Body R. Brown has Body B on day 1 and Robinson has Body R on day 1. On day 2, after the brain transplant, Brown, not Robinson, has Body R, and Brown no longer has Body B , according to Shoemaker.)

a. not sufficient

b. neither necessary nor sufficient

c. not necessary

d. both necessary and sufficient

24. What does Descartes think that he has accomplished in the Cogito?

a. He has found that he cannot doubt the existence of external objects.

b. He has shown that he can doubt the existence of every material thing.

c. He has proved that we are all conscious.

d. He has discovered, for the first time, a truth of which he can be absolutely certain – that he exists.

e. He has demonstrated the existence of God.

25. Why did Russell find the Cogito unconvincing?

a. Because the reasoning of the Cogito can be conducted even in the absence of any consciousness, thinking, or mental activity.

b. Because it relies on a prior insight to the effect that certain inference rules are valid, and if so then it cannot deliver ‘something from nothing’.

c. Because Russell had convincing proofs of the non-existence of God, which he took to carry more weight than Descartes’ argument.

d. Because the existence of external objects is knowable a priori.

e. Because, what is certain from ‘in here’ is not that I am thinking/experiencing, but merely that there are thoughts/experiences.

26. What, according to Gilmore, is the problem with Russell’s objection to the Cogito?

a. There can’t be thoughts without a thinker. So, given that Russell admits that it’s certain that there are thoughts, he must admit that it is certain that they have a thinker, i.e., that he exists.

b. Russell thinks that it’s certain that there are thoughts. But that’s not certain. For all Russell can tell, it might just be that there’s an illusion that there are thoughts.

c. If Russell’s objection were right, it wouldn’t be certain, from ‘in here’, that (IZ) is false: (IZ) others exist and have thoughts, and I exist, but I’m unconscious and have no thoughts. But it is certain, on the basis of introspection, that (IZ) is false.

d. None of the above.

27. Theism is the view that:

a. the supreme being is the word ‘the’.

b. at least one god exists.

c. God does not exist.

d. the mind is separate from the body.

28. Anselm thinks that a being than which none greater can be conceived cannot exist in the understanding alone. Why?

a. Because, if it existed in the understanding alone, a contradiction would result – specifically: the thing in question both (i) would be a being than which none greater can be conceived (by hypothesis), and (ii) would not be a being than which none greater can be conceived (since, because it exists in the understanding alone, its degree of greatness is exceeded by a different degree of greatness that we can conceive of something as having: a being just like the thing in question except that it exists in reality too).

b. Because the understanding is finite, whereas a being than which none greater can be conceived would be infinite, and no infinite being can exist in a finite realm. In other words, our minds are not capable of comprehending such a being, and hence it cannot exist in the understanding at all.

c. Because, for any degree of greatness, D, that it is possible for us to conceive of some being as having, there is some other degree of greatness, D+, that meets both of the following conditions: (i) D+ exceeds D, and (ii) it is possible for someone to conceive of something as having D+. Roughly put, for any conceivable being, a greater can be conceived. Hence, it is impossible for a being than which none greater can be conceived to exist in our understanding.

d. Because the understanding is a part of reality; hence anything that exists in the understanding also exists in reality; hence nothing exists in the understanding but not in reality. I.e., nothing exists in the understanding alone. It follows that anything that we can conceive of exists not merely in the mind but also in reality. In particular, since we can conceive that there is a being, o, and a degree of greatness D, such that [for any degree of greatness, D*, if D* exceeds D, then it is not possible for someone to conceive that something has D*], it follows that such a being exists both in our minds and in external reality.

29. In the lectures, a version of Guanilo’s objection to Anselm’s argument was presented. This version of Gaunilo’s objection aimed to show that Anselm’s argument:

a. has a false conclusion

b. has at least one false premise

c. was invalid

d. proved the existence of a perfect island

30. According to the lectures, the main problem with Anselm’s ontological argument (as we reconstructed it) was that

a. its first premise rests on the implausible principle that if one has a coherent F-concept, then there is an F that exists in one’s understanding.

b. its first premise rests on the implausible principle that existing in the understanding and existing in reality are mutually exclusive.

c. its first premise rests on the implausible principle that existence is a predicate. (Existence, if there is such a thing, is a property, not a predicate. The verb ‘exists’ may be a predicate, but existence itself is not.)

d. its second premise rests on the implausible principle that existence is a predicate. (Existence, if there is such a thing, is a property, not a predicate. The verb ‘exists’ may be a predicate, but existence itself is not.)

e. its second premise rests on the implausible principle that for any two things, x and y, if x exists in reality and y does not, but x and y are otherwise as similar as it is possible for them to be, then all things considered, x is greater than y.

31. As stated in lecture, the first premise of the Kalam Cosmological argument is, “Whatever begins to exist has a cause.” Why is it important to use that premise, instead of the simpler premise, “Whatever exists has a cause”?

a. Because there is no plausible claim that can be combined with the simpler premise to yield a valid argument for the conclusion “The universe has a cause”.

b. Because Aristotle distinguishes formal cause from efficient cause, and the simpler premise is incompatible with that distinction.

c. Because Al Ghazali did not believe that the universe exists, only that it existed.

d. Because the simpler premise would force the theist to say that God had a cause.

32. Pascal’s Wager aimed to show that:

a. the proposition that God exists is likely to be true.

b. we shouldn’t believe in the existence of God if God’s existence has low probability

c. only one description of God is right

d. we have practical reasons to believe that God exists.

33. In lecture, some problems were raised for Pascal’s Wager. One of those problems was that:

a. there are too many different gods that one could believe in. The expected utility of believing in some god is higher than the expected utility of believing in no god, but the difference is so small as to be of no practical importance.

b. if we become believers in God in the hope of getting a reward, it might still turn out that there is no God, and hence we get no reward, but we have given up a great deal of pleasure on Earth by living a pious lifestyle.

c. there might be a Bizarro God that punishes believers with eternal damnation and rewards nonbelievers with eternal happiness in the afterlife. This cancels out any supposed gain in expected utility from being a believer.

d. Pascal’s Wager does show that practical rationality demands that we believe in God, but it does not show that theism is likely to be true.

Consider the following argument:

P1 If there were an omnipotent and omnibenevolent God, then there would not be any evils – bad situations.

P2 There are evils.

C Therefore, there is no omnipotent and omnibenevolent God.

Now consider the following objection to this argument:

Perhaps an omnipotent and omnibenevolent God would permit evils that are logically necessary for some adequately compensating good, or for the avoidance of something worse.

34. According to Professor Gilmore in lecture, how does this objection bear upon the argument above?

a. It casts doubt on P1.

b. It casts doubt on P2.

c. It casts doubt on C.

d. It gives us reason for doubting that C follows from P1 and P2.

35. Suppose that person A, in all sincerity, gives an argument for a conclusion C, where (unbeknownst to A) conclusion C is false. Person B suspects that C is false and attempts to address A’s argument in the following way: B considers C carefully, and then B respectfully offers a new argument against C that seems more powerful than A’s argument in support of C. Person A in the end is unsure what to think. According to Professor Gilmore in lecture, is B’s response an ideal way to address A’s argument? Why or why not?

a. Yes. B is giving reasons rather than merely making an assertion or an appeal to authority.

b. No. An ideal response would convince A that B is right, which B has not yet done.

c. Yes. B has approached the issue in a thoughtful manner and with a respectful, non-adversarial tone.

d. No. Since conclusion C is false, there must be something wrong with A’s argument for C. An ideal way of addressing the argument would specify the problem with the argument, rather than merely attacking the conclusion.

 
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Marketing Plan Hypothetical Company 

Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.

Note: You should create and/or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the second part of your marketing plan:

  1. Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.
  2. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.
  3. Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.
  4. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
  5. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.
  6. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other similar websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double- spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

1.   Analyze marketing environments and strategies used to strengthen product or service positioning.

c.   Examine the marketing science of customer behavior and products in the marketing exchange process.

2.   Evaluate marketing strategies used to create/communicate customer value.

a.   Analyze the marketing framework through a situation analysis.

b.   Evaluate target customer segments and positioning products within these segments.

c.   Evaluate the basis for market segmentation and approaches to segmentation.

3.   Create an effective marketing plan.

a.   Develop recommendations based on market analysis and strategy.

b.   Develop strategies to assess performance and achieve marketing goals.

c.   Develop dynamic strategies for competing.

d.   Develop branding strategies for existing and new products or services.

Assignment 3: Part C: Your Marketing Plan

Due Week 9 and worth 280 points

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the third part of your marketing plan:

  1. Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.
  2. Develop the company’s pricing and distribution strategy.
  3. Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy.
  4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience.
  5. Develop your online and direct marketing plan most relevant for your product / service and audience.
  6. Develop your social responsibility/cause related marketing plan most relevant for your product / service and audience.
  7. Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

2.   Evaluate marketing strategies used to create/communicate customer value.

d.   Analyze integrated marketing communications and its relationship to advertising strategy.

3.   Create an effective marketing plan.

a.   Develop recommendations based on market analysis and strategy.

c.   Develop dynamic strategies for competing.

d.   Develop branding strategies for new products or services.

e.   Develop pricing strategies and distribution channels for products or services.

f.    Develop a fully integrated marketing communications plan for products or services.

 Assignment Topic: 

Ideal Phone Marketing Strategy

Ideal Phone Company is a company that deals with the production of smartphones. This smartphone will be running on the Android operating system. The company will have a close relationship with Google Inc., the company that deals with the updating of the Android operating system. This close relation will ensure that Ideal Phones run on the latest stock of android. There will also be minimal bloatware in Ideal Phones, and our customers will be able to enjoy a clean build of Android.

Research conducted by the Ideal Phone company has found that there is a gap in the smartphone industry in the market. Despite being a lot of smartphone manufacturers, there still exist certain elements of the consumers’ needs that these smartphone manufacturers have utterly failed to fulfil. From our market research in the United States, we found out that people love iPhones. However, they are needlessly expensive. We also found out that iPhone take long to process customers’ requests and the apple store doesn’t match the Google’ splay store regarding the number of applications and services. In the Android front, the consumers love the operating system. However, these individual manufacturers have introduced custom User Interfaces (UI) in their phones that limit them from enjoying a clean build of Android, except of course for Google’s flagship smartphone the Google Pixel line up, which is too expensive for the average consumer (Insight, 2014).

The Ideal Phone 1 will be running a clean build of Android just like Google Pixel phones with no custom UI. The phones will be rocking the newest Snapdragon 855 chip that has excellent performance and excellent power efficiency. Ideal Phone 1 will incorporate the same LCD panel display that is being used by Samsung phones that bring a theatre experience to the phone’s curvy display. On the camera front, the phone will have a dual orientation 8.0 MP selfie camera and a dual setup at the pack, one for the wide angle and one for the telephoto lens both 12.5MP sensors. This will be accompanied by an excellent image processing unit that will bring out camera professionalism within their users. The sensors will also be rocking optical and electronic image stabilizers that will cancel out the body’s shaky effect. The video shooting modes will be available at 30 and 60 frames per second at 4K. The battery capacity will 4200Ma that will be enough to comfortably support a two days experience especially since the clean build of Android and the Snapdragon 855 chip are energy efficient (Teufl et al., 2011, May). The Phone will also come with dual front-firing speakers that will bring out the best audio experience to every audiophile who purchase the Ideal Phone. Presence of an earphone jack will also fill the market gap since most smartphone manufacturers are leaning towards wireless technology which most consumers are not comfortable with. The Ideal phone will have an IP 68 water resistance rating and will be fully functional under the one meter of water for thirty minutes without a problem. This is ideal for those who would love to take photos and record videos in the water. The phone will also come with an Ideal Phone voice assistant that will function just like Bixby, Siri or the google assistant. 

The mission statements

Our mission is to provide all the latest smartphone features and customer experience to the average consumer. 

The main goals, both short terms and long-term goals.

The following will be my short-term goals:

i) Ensure that the production line for the Ideal Phones is fully operational by April. 

ii) Ensure that production has started by early June.

iii) Ensure that the consumer market is fully aware of the product, its internal and external specification and the retail price.

The long-term goals for the Ideal Phone are as follows:

I) By the second year, the Ideal Phone has ranked in the same level of competition as other big smartphones names in the game such as Samsung, iPhone, LG, Xiomi and One Plus devices.

II) That the consumer market is fully aware of both the internal specifications such as a clean build of Android and the improved consumer experience that the Ideal Phone offers, the consumer market should also be fully aware of external specification such as the amazing display, the battery capacity, the Snapdragon chip among others. 

III) The company has significantly sold a good amount of the device to the consumer market.

IV) The company is involved in some researches that will better improve the customer experience.

The best way to measure the short-term goals are 

i) Carrying out an evaluation of the production process in the company to ensure that they are ready for the production process as stated project’s timeline.

ii) On the consumer knowledge, the company can randomly pick smartphone consumers and determine their level of knowledge on the Ideal Phone to determine the effectiveness of their marketing and advertising determent

iii)  They can also track the number of visitors who visit their website and download their content to get a sense of the consumer population who are interested in their devices.

For the long-term goals, the company can measure the goals through 

i) The volume of sales they make to the consumer market as it is through sales that a company can fully determine if they competitive enough or they are almost to be kicked out of the market. 

ii) They can also calculate the market share that the company has gained over time. They can do this by analyzing all the data from all smartphone manufacturers and comparing them to our volume of shares to determine the market share that we have gained over the years. 

iii) The level of profits margins earned as this will reflect directly to the volume of sales 

iv) The level of consumer engagement in the smartphones that we are offering. 

The Environmental analysis

The environmental analysis incorporates all factors that pose as a challenge to the production and marketing of our devices. For the smartphone industry, there are some environmental factors that we at Ideal Phone Company must factor in, conduct intensive research that will show us the approach that we have to take if we have to stay competitive in the smartphone industry. These researches will provide market gaps in the consumer market that we believe at Ideal Phone Company that we have manufactured our products to fully satisfy these needs. Some of these environmental factors we considered are: 

i) Competition

The Smartphone Industry is a very competitive industry n the entire world. There are so many smartphone manufacturers all offering a wide variety of smartphones products that are meant to satisfy different consumer needs in different parts of the world. Our competitors Apple, with the iPhone products for a long time had dominated the smartphone industry with their iPhone products. This was particularly due to Apple’s consumer loyalty and the ecosystem that Apple came up with that created a wall for their customers to buy other products other than Apple products. However, with the rise of popularity in the Android community, the consumer market has now realized how much they were missing due to the blind loyalty they had for Apple products (Cromar, 2010). Since my device runs of androids, it will be quite a challenge to win consumer loyalty over the night suddenly. However, we go something that other manufacturers don’t, the performance per the almighty dollar. It is true that our products will feature in the latest version of Snapdragon chip, the best quality camera, among the best display in the market and among the best front firing speakers. All of which are being provided by these big companies such, such Samsung, LG, One Plus and Google Pixel but they do so at much higher prices. The Ideal Phone will offer this feature but cur corners where it doesn’t hurt the most, such as the streaming experience, the inbuild premium quality and the design front. From our market research, we realized that the consumer market is more pleased with the functionality of the phone and care less on the design front. This will hugely lower down the selling price making our devices more affordable, and thus the dollar to performance comparison will be favorable to all.

ii) Economic

To ensure that we are economical in the production front, all the production and assembly processes will be in China. The human resource rates in China are way lower than what we have in the United States right now. Since we are determined to ensure that our products are affordable even to the average consumer, carrying out the production process at a cheaper rate ensures that the selling price is lower too. This means that regarding economic boom, our devices will experience a boom in sales to and during periods of a fall in the economy, unlike those expensive flagship devices from Samsung and iPhone, consumers will be able to purchase our devices too ensuring that we stay in business.

iii) Political 

Our devices will not be involved in supporting any political activities in the country. This means it can be bought freely by anyone.

iv) Legal

We will adhere to all local, central and international legal requirements from the manufacturing permit, assembly permits, shipping requirements and marketing requirements. 

v) Technology

As stated earlier my smartphone device will stay competitive in the market as we are offering the Ideal Phone with the latest technology in the market at a more affordable price. These technologies include the latest chip in the market, the Snapdragon 855, the curvy LCD panel, the best camera sensors and best front firing speakers and support for 3.5 mm earphone jack straight out of the box. 

v) Sociocultural forces

Since my device is an electronic component, a smartphone, which is universally accepted, we won’t be breaking a sociocultural requirement. Clothes, bikini, and certain food such as pork to Muslims are the ones that would break sociocultural beliefs just to mention an example. 

The SWOT analysis of Ideal Phone

a) Strength

i) Affordability

The Ideal Phone will be highly affordable to the average consumer. Since it does not incorporate those fancy glass design that other high-end smartphones that form part of the competition do the phone’s cost will largely drop. This affordability will make it highly purchasable to the average consumer to have a 1000+ dollar smartphone experience from the likes of iPhone X and Samsung in the Ideal phone

i) Performance to the dollar.

 Given its performance per dollar scores when compared to other premium flagship smartphone devices from other companies, the Ideal Phone will emerge at the top and many consumers will choose it. 

ii) Excellent android experience

Since the Ideal Phone will be coming out with a clean build of Android, the consumers will be able to enjoy the experience with zero bloatware and annoying news and advertisements in the Ideal Phone smartphone.

b) Weaknesses

i) Competition

The smartphone will face stiff competition not only from the premium-built smartphone devices from iPhone and Samsung from other smartphones such as Xiomi’s Poco Phone FI, the Lenovo smartphones and other Chinese brands that are way cheaper.

ii) Not a premium build

The fact that the phone will be packaging high-end specs means that the Ideal Phone will cut some corners in the phone’s feel in hand. The overall design may be off-putting to some who may decide to go for the premium flagship devices from Samsung, iPhones, and Google 

iii) Fails short in certain aspects

The Ideal Phone will fall short in certain aspects such as the online and streaming experience especially in Netflix which may be of putting to some consumers

c) Opportunities

i) An even better Android experience

A recent meeting with Google has been successful, and we are hoping that Google will be sending updates to the Ideal Phones immediately the same time they will be updating their Google Pixel phones. Android updates have been a problem to China brand smartphone and even to Samsung. 

ii) A larger market in unexplored territories

We hope to expand our market outside the United States to other places such as Europe< Asian and African market that will largely increase our volume of sales.

iii) A decrease in production costs

In recent years, certain smartphone electronic components have dropped in price> this means that our inputs in the production of the smartphone are expected to fall. This lead to the advantages of a drop in the price of the consumer leading to higher volume of sales.

d) Threats

i) Entry of other companies into the smartphone industry

There are so many smartphone companies that are working hard to enter into the smartphone industry. Even worse some have already, and they are comfortable at producing at no profits, especially Chinese companies such as Xiomi.

ii) Increase in the production costs

To achieve a premium build quality, certain electronic products such as the camera lenses and the LCD panel require higher purchasing prices that may lead to an increase in the overall price of the Ideal Phone which may reflect negatively on the consumer market. 

iii) Compliance with international laws.

With the recent terrorist attack, the company will be finding it difficult to ship their products to and from China to the United States as close inspection, especially of chemicals and electronic components, wastes time in the ports.

References

Cromar, S. A. (2010). Smartphones in the US: market analysis.

Insight, C. C. S. (2014). Global smartphone market analysis and outlook: Disruption in a changing market. Slough: CSS Insight.

Teufl, P., Kraxberger, S., Orthacker, C., Lackner, G., Gissing, M., Marsalek, A., & Prevenhueber, O. (2011, May). Android market analysis with activation patterns. In International Conference on Security and Privacy in Mobile Information and Communication Systems (pp. 1-12). Springer, Berlin, Heidelberg. 

 
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Review the Means and Olarte article, “Today’s Trends in Capital Financing” from the unit studies and consider the following questions and post your response:

  • What are the major trends in health care finance?
  • How will these major trends affect the provision of quality services?

today’s trends in capital financing

Means, Gerry A; Olarte, Marcelo L . Healthcare Financial Management ; Westchester Vol. 67, Iss. 5, (May 2013): 60-6.

ABSTRACT

The year 2012 saw not-for-profit health systems continuing to review their capital structures and find ways to finance needed capital expenditures. A major trend in 2012, likely to continue in 2013, was the emergence of financing vehicles offering low cost of capital, increased flexibility, and quicker access to funds. Nonetheless, a good deal of uncertainty persists in the market and in the industry as a whole. Amid general industry and regulatory pressures, healthcare borrowers should proceed with care, performing rigorous analysis and stress testing before seeking access to the capital markets. Despite the relatively strong market, the healthcare industry remains challenged due to the slower rebound of the US’ economy, the trend of declining patient volumes, pressures on reimbursement, and the overall uncertainty of healthcare reform. A primary focus for management teams is to reduce and mitigate risk and to diversify existing capital structures.

FULL TEXT

Headnote

Funding for capital projects is readily available to health systems of all sizes in 2013, but providers should conduct risk analyses before moving forward.

The year 2012 saw not-for-profit health systems continuing to review their capital structures and find ways to finance needed capital expenditures. As in the past, their spending projects were focused predominantly on facility improvements, new technology, and the funding of important strategic initiatives. A major trend in 2013, likely to continue in 2?3, was the emergence of financing vehicles offering low cost of capital, increased flexibility, and quicker access to funds. Nonetheless, a good deal of uncertainty persists in the market and in the industry as a whole.

Amid general industry and regulatory pressures, healthcare borrowers should proceed with care, performing rigorous analysis and stress testing before seeking access to the capital markets. Market Environment

The volume of public offerings for healthcare borrowers increased slightly in 2012. The debt was issued primarily to convert variable rate debt, refund higher interest-rate debt, and develop new strategic capital projects. Investor interest remained robust at all rating levels in health care-the result of a steadily declining volume of new issues during the previous four years.

This pattern has continued in 20i3, with the expectation that interest rates across the curve will remain low as borrowers continue to refund debt for interest cost savings. New money issuance also is likely to remain steady, because healthcare organizations must fund strategic capital needs while preserving liquidity.

Despite the relatively strong market, the healthcare industry remains challenged due to the slower rebound of the nation’s economy, the trend of declining patient volumes, pressures on reimbursement, and the overall uncertainty of healthcare reform. Facing an environment of increased competition and rapid consolidation, a number of providers have been compelled to pursue partnerships to prepare for the anticipated challenges ahead.

To overcome these obstacles and build themselves into stronger, more efficient care providers, health systems across the country are reevaluating their financial and capital risk profiles and taking advantage of different

financing vehicles to satisfy their internal risk thresholds.

Risk Analysis and Mitigation

A primary focus for management teams is to reduce and mitigate risk and to diversify existing capital structures. Indeed, many health systems are willing to accept what might seem to be a weaker financial profile, and the risk of rating pressure that goes with it, to achieve strategic and capital profile objectives. Health systems are using flexible financing products that are free of the typical limitations of traditional tax-exempt bond issues. This flexibility allows them to respond quickly to the constantly changing environment, where strategic opportunities require swift and decisive action.

Health system leaders are thoroughly reviewing existing debt and swap portfolios to determine appropriate levels of interest-rate, tax, put, renewal, market, and counterparty risk exposure.

This level of analysis is not new for larger health systems, but it is now being embraced by systems of all sizes, and the cost and interest rate associated with accessing the capital market-although still important factors in the decision-making process-are no longer the only drivers. Many systems are forgoing the lowest cost of capital in favor of the most stable risk-adjusted solution.

Notwithstanding the healthcare reform environment and associated desire to reduce risk, capital is readily available for health systems of all sizes, and the diversity of options allows them to balance risk, cost, and operating flexibility as they evaluate the most suitable alternatives.

Financing Alternatives

Concomitant with assessing their costs, risks, and resulting capital and financial profile, most health systems approach access to capital by evaluating five types of financing options.

Tax-exempt fixed rate bonds. Publicly issued fixed rate bonds constitute the most popular form of financing for health systems. Given the minimal risk of these bonds, both compared with other financing options and in the current low-interest-rate environment, fixed rate bonds remain a fixture in the municipal market. This form of debt is available to organizations of all ratings and sizes; the borrower need only be willing to pay the costs. The stability of setting specific costs for a determined period and knowing when the interest payments will come due is appealing to both investors and health systems.

The tax-exempt nature of these bonds has caused demand for them to remain strong among both institutional and retail investors. During the past o years, except for a brief time during the financial crisis, access to fixed rate bonds has not been disrupted.

Despite their benefits, fixed rate bonds have limits and disadvantages, including a higher cost of capital, a higher cost of issuance, underwriting fees, investor call protection, and public disclosure requirements. Nonetheless, fixed rate bond issues are still highly preferred and the most common option for capital access. Compared with other financing vehicles, fixed rate bonds are viewed favorably by both rating analysts and investors due to their comparatively lower level of perceived risk and overall market access.

Tax-exempt variable rate bonds. The market for variable rate debt continues to be strong, although market volume has decreased significantly during the past few years. Current market rates make variable rate debt an attractive option for health systems looking for the lowest cost of capital. Variable rate demand bonds (VRDBs), in particular, are appealing because they not only offer a lower cost of capital, but also are more easily refundable.

However, these financing options require more in-depth analysis than is needed with fixed rate bonds because they carry a higher level of risk. Health system leaders should carefully consider the debt profile risks associated with VRDBs, for example, including bank exposure, put risk, remarketing risk, tax risk, and overall market risk. Another concern is that rating agencies are carefully scrutinizing variable rate products and are utilizing new metrics, such as cash to putable debt, to assess the risk and possible portfolio exposure.

These concerns have not deterred many health systems from pursuing these financing options. A number of organizations have determined that they can manage and hedge the risks while taking advantage of the benefits of variable rate debt.

Taxable bonds. Taxable bond issues have gained popularity among not-for-profit healthcare issuers recently. A

number of large taxable issues were sold in 2012, and this trend continued in the first quarter of 20i3.

The increased interest in these bonds is due to various factors, perhaps the strongest being the lack of restriction on the use of proceeds. Compared with tax-exempt bond issues, which have a number of limitations and restrictions, taxable bond proceeds may be used for any corporate purpose. Health systems therefore are free to use the funds for any number of different strategic initiatives, including the purchase of assets that do not qualify for tax exemption, such as facilities used by privately employed physicians and their employees, and the financing of short-lived assets, such as IT.

Moreover, because taxable bonds are not issued through a conduit authority, they often require fewer approvals and ongoing fees. Current market conditions also are favorable due to tight spreads between taxable and tax- exempt rates.

Health systems should consider a number of factors when weighing the benefits of taxable bonds. They are public offerings, requiring full offering documentation and ongoing public disclosure to investors. Investor presentations and meetings are typically required to market these bonds and ensure that potential buyers are fully educated on the health system.

An important concern is that taxable bond issues are typically issued in minimum sizes of $250 million, which makes them index eligible-i.e., eligible to be included in the Barclays Capital U.S. Long Credit Index, the standard benchmark index for managers of long-duration taxable portfolios. Issues that are below this threshold may incur an additional pricing penalty to remain appealing to investors.

Taxable bonds are either not callable or have only make-whole call provisions, meaning the borrower mast pay a lump sum derived from a formula based on the net present value of future interest payments that will not be paid because of the call. Therefore, to refund the bonds, the borrower must pay the investors the anticipated interest through maturity. This requirement makes the bonds, in effect, economically noncallable-an aspect that should be given serious consideration because it could impact future flexibility.

Direct purchases. Also referred to as bank-bought bonds or direct lending, direct purchases have become among the most popular ways for health systems to access capital. Due to inconsistent reporting, exact numbers for the total volume of direct-purchase transactions in 2012 are not available. However, it is safe to assume, based on the level of market activity, that this type of activity constituted 25 to 3o percent of healthcare financing volume. Direct purchases can be structured at either fixed or variable rates, and can be either taxable or taxexempt, depending on the use of the proceeds. A direct-purchase agreement is arranged directly between a bank and the borrower and, therefore, does not require any public disclosure or ratings, which streamlines the timing and overall cost of the financing.

Direct-purchase agreements are also structured for terms of three to 10 years, providing better protection against put risk than is offered by other variable rate products. There is a renewal risk once the term expires, but the long lead time allows for manageable planning. Renewal dates also can be staggered, further mitigating renewal risk with multiple series. Moreover, direct purchases reduce an organization’s exposure to credit risk. Unlike letters of credit (LOCs) and standby bond purchase agreements (SBPAs), direct purchases are not affected by a bank’s rating, and the bonds will remain outstanding until the expiration of the term of purchase.

The pricing for direct purchases is based on a credit spread, so lower-rated organizations will pay more for these agreements. However, direct purchases are available to organizations across the rating spectrum. This type of financing differs from a typical public deal in that there often will be multiple banks offering terms, making it possible to negotiate pricing before entering into an agreement. In normal circumstances, organizations with existing banking relationships through either treasury functions or credit will find that their banking partners are motivated to maintain these relationships and will work hard to provide attractive pricing. Health systems should undertake a request-for-proposal (RFP) process, either formal or informal, to ensure competitive pricing and terms before selecting one or more banks.

Health systems should be aware of a number of potential pitfalls when considering direct purchases. As mentioned previously, the pricing for a direct purchase is based on the health system’s credit, and pricing

escalators are often built into the agreement, resulting in stepped-up rates if the health system is downgraded. Direct purchases also may require additional covenants and reporting requirements, which senior leaders should review carefully to assess the impact on the health system’s debt and capital profile and vet within the document before executing an agreement. These elements include early termination provisions, additional bond tests, limitations on strategic initiatives, provisions for bank access, events of default, and acceleration provisions. Some banks also may expect additional ancillary business as a part of the agreement. Many of these concerns are manageable and can be favorably negotiated, but it is important to address them before the bank or banks give final credit approval.

New financing products. A number of new products are being introduced gradually to the market. Some attempt to address the issues related to the implementation of Basel III. Part of the Basel III accord requires banks to hold reserves that offset their contingent liabilities, such as LOCs and SBPAs. As banks build their reserves, their costs will go up, which could result in higher fees for borrowers. Although these conditions have recently been loosened somewhat, banks remain focused on these potential requirements and are formulating new products that provide flexibility to avoid future higher fees. Other products focus on mitigating put, remarketing, or renewal risks.

One such product, publicly offered floating rate notes (FRNs), has been successfully implemented during the past several years and is regaining popularity in the market. FRNs are a variable rate product that is typically indexed to either a percentage of the London Interbank Offered Rate (LIBOR) index or the Securities Industry and Financial Markets Association (SIFMA) index plus an additional credit spread. The coupons on these variable rate bonds reset quarterly. One benefit of FRNs is that they are not supported by a bank liquidity facility and therefore do not expose the borrower to bank or liquidity. However, FRNS do require public disclosure and typically have a put date that exposes the borrower to renewal risk.

It is likely that these new products will continue to emerge and that not-for-profit healthcare systems will continue to benefit from them as these organizations and their advisers consider new ways to access the capital markets. The new financing alternatives will likely take some time to achieve a large market presence and significant volume, however, as they are typically initially targeted to higher-rated organizations to build up their appeal to investors. In effect, this approach has created an “invisible rating floor,” whereby organizations at a lower rating level are prevented from accessing the new products to maintain the products’ appeal for those investors that currently hold the paper.

Rating Agency Concerns

Managing rating analyst concerns and determining potential “hot buttons” continue to be important parts of the decision-making process for health system leaders who are analyzing financing alternatives. Rating agencies are becoming increasingly conservative in their reviews of health systems. They are placing greater emphasis on the overall stability of a health system’s profile and on the extent to which different types of debt and mixes of products are exposing the health system to potential market pressures.

In addition to the typical reviews of financial performance, market position, management initiatives, patient volume, and physician partnerships, recent rating agency commentary on the industry mentions capital profile and debt mix as integral parts of the rating process. Rating analysts are cautious not to recommend any specific structures or debt mix, as their role in the market is not to provide guidance to borrowers. However, they analyze and report on the risk profiles of health systems compared with those of their peers, and they often identify outliers and underscore them as credit concerns where appropriate. In general, the rating agencies continue to have concerns about the market and maintain a negative view on the healthcare industry.

Key Features of a Successful Strategy

Given the nation’s challenging economic environment, 2012 provided evidence of the resiliency of the not-for-profit healthcare industry as the sector continued to enjoy access to the capital markets. However, not-for-profit health systems will continue to face the headwinds of an ongoing weak economy, declining inpatient volumes, increased competition, and the uncertainties surrounding healthcare reform. Because of these pressures, systems should prepare to move quickly to take advantage of strategic opportunities while carefully assessing the risks associated

with these opportunities.

Fortunately, capital remains accessible for health systems at most rating levels. Allowing leadership teams to choose products that best meet their organizations’ financing and strategic needs to invest in their facilities and remain competitive. Determining the level of risk to which an organization should be exposed in its capital profile and managing and balancing that risk with the organization’s capital and strategic needs are considerations that will continue to challenge leadership teams. Risk assessment models and evaluation methods can be important tools for healthcare borrowers and their advisers to make the most informed and educated decisions.

The future of the capital markets under healthcare reform is hard to predict, but controlling costs with a balanced capital profile and developing the ability to proactively pursue partnerships and market opportunities, all while maintaining flexibility, clearly appear to be optimal strategies.

 
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As you go through this week’s reading, keep an eye on the material so that you can think about both what we are reading and how you think early society began to be structured. After you complete the reading, examine the following passages from early societies and help us understand what we can learn about history by reading poems, laws, religious texts, and pottery images. Write as much as you can while making connections between the reading and your own opinion.Example: A prayer from SumerMay the fury of my lord’s heart be quieted toward me; may the god or goddess who is not known be gentle with me. May the god who has become angry with me be merciful; may the goddess who has become angry with me be quelled. In ignorance I have eaten that forbidden by my god. In ignorance I have set foot on that prohibited by my goddess. O Lord, my transgressions are many; great are my sins.Eliade, M. (n.d.). “From Primitives to Zen”: A SUMERO-AKADIAN PRAYER TO EVERY GOD.Retrieved from http:// Observations:This society was polytheistic, for the praying person asks to be forgiven from gods and goddesses both known and unknown. This indicates a religion of multiple gods.The rules of the society were unwritten and subjects were simply expected to “know” what was right and what was wrong, since this prayer makes it habit to ask forgiveness for wrongs committed “in ignorance.” In other words, it was normal to commit sin without knowing that it was wrong.Yet the speaker takes ownership of the wrongs committed against the gods, so it might have been normal to bend to the will of those more powerful.Part One: Written Records and Early EvidenceNow that we have read about the kinds of archeological and historical records that tell us about past societies, let’s engage with messages from the past that are thousands of years old. In this document there are three passages from found documents. They have been translated into English. Considering what you know about interpreting historical records, read these poems and legal documents carefully. I have given you a little background for each passage, followed by some questions. Answer those questions by looking at the phrasing and ideas in the quotes. When you are finished, save your work and submit it through the Module One Drop box. If you have any questions, or want some hints on where to start, please bring it up in the Cybercafé so we can talk about it and help each other out!The Epic of Gilgamesh, ca. 2700 BCEOne significant story was written down on stone tablets in Mesopotamia: the Epic of Gilgamesh. As you read this description, consider what this story tells us about history and the people who heard and retold the story to each other.Six days and seven nightsCame the wind and flood, the storm flattening the land.When the seventh day arrived, the storm was pounding,The flood was a war struggling with itself like a woman writhing [in labor].The sea calmed, fell still, the whirlwind (and) flood stopped up.I looked around all day long quiet had set inAnd all the human beings had turned to clay!The terrain was as flat as a roof.I opened a vent and fresh air (daylight!) fell upon the side of my nose.I fell to my knees and sat weeping,Tears streaming down the side of my nose.I looked around for coastlines in the expanse of the sea,And at twelve leagues there emerged a region (of land).On Mt. Nimush the boat lodged firm,Mt. Nimush held the boat, allowing no sway.One day and a second Mt. Nimush held the boat, allowing no sway.A third day, a fourth, Mt. Nimush held the boat, allowing no sway.A fifth day, a sixth, Mt. Nimush held the boat, allowing no sway.When a seventh day arrivedI sent forth a dove and released it.The dove went off, but came back to me;No perch was visible so it circled back to me.I sent forth a swallow and released it.The swallow went off, but came back to me;No perch was visible so it circled back to me.I sent forth a raven and released it.The raven went off, and saw the waters slither back.It eats, it scratches, it bobs, but does not circle back to me.Then I sent out everything in all directions and sacrificed a sheep.I offered incense in front of the mountain-ziggurat.Seven and seven cult vessels I put in place,And into the fire (or: into their bowls) underneath I poured reeds, cedar, and myrtle.The gods smelled the savor,And collected like flies over a sacrifice.Just then Beletili arrived.She lifted up the large beads which Anu had made for his enjoyment.’You gods, as surely as I shall not forget this lapis lazuli around my neck,May I be mindful of these days, and never forget them!The gods may come to the incense offering,But Enlil may not come to the incense offering,Because without considering he brought about the FloodAnd consigned my people to annihilation.’The Epic of Gilgamesh. (n.d.). The Epic of Gilgamesh, Tablet XI, The Story of the Flood.Retrieved from http:// this text, we learn about the relationship between mankind and gods. We see references to women and childbirth. We see the fear of Mother Nature in a time when storms and floods were sudden and unexpected. Weather was a complete unknown. We also read about the complete despair of a man caught in a flooded sea. In his desperation, he sacrifices a goat to appease the gods. Then the gods act like children in a candy shop, or animals who find treats: they gather around the sacrificial sheep “like flies.” That is striking behavior considering our modern idea of powerful gods and goddesses.This story may or may not have happened; it could be the story of a real flood, or it could be a lesson or fable to teach obedience to the gods. We have little way of knowing how true the story is. What we can know is what it tells us about the people who heard it, accepted it, and told it to others around them.Questions:What can we guess about the gods in this religion, based on this story? How do believers in this religion take control of events around them? Write at least 150 words considering this poem and what we can try to figure out about the historical society that produced it.This story tells us about the history Gilgamesh: a man, hero, king, god and how Gilgamesh must learn to live. Epic deals with a hero that is a powerful warrior who shows his mettle in battel. The Epic of Gilgamesh,tells us about the story of Gilgamesh and the friendship he had with Enkidu. Gilgamesh was king of Uruk and Enkidu was a wild man created by the gods,HTML Editor2.Mesopotamian Marriage Contract, 1700 BCEMarriage was one of the earliest legal documents. As civilizations began to craft ideas of ownership, the rather egalitarian format of Neolithic societies began to skew in favor of a more elite, wealthy group. This group sought to protect its assets, including property, honor among men and women, future care and responsibilities, and slave holdings. In this contract, we see that the two parties are sketching out ideal solutions for future possible problems, from infertility to divorce.Laqipum has married Hatala, daughter of Enishru. In the country (Central Anatolia) Laqipum may not marry another woman but in the City (Ashur) he may marry a hierodule (a temple slave). If within two years Hatala does not provide him with offspring, she herself will purchase a slave woman, and later on, after [the slave woman] will have produced a child by him, he may then dispose of her by sale wheresoever he pleases. Should Laqipum choose to divorce her (Hatala), he must pay her five minas of silver and should Hatala choose to divorce him, she must pay him five minas of silver.Witnesses: Masa, Ashurishtikal, Talia, Shupianika.(Source: http://jewishchristianlit.com//Topics/Contracts/marri02.html#AMC1)

Questions:What do we learn about the Mesopotamian ideas of marriage? Was marriage only between two people? What were the primary concerns of marriage? If one party was miserable after getting married, was divorce an option? Write 150 words considering what we can tell about history based on this document. Feel free to add your own thoughts about why this sort of marriage contract was practical.HTML Editor3.The Code of Nesilim, ca. 1650-1500 BCEThe Hittites were a civilization in the region of modern-day Turkey. They used their written language to write down a legal code, referring to themselves as “Nesilim.” The following are a few of their laws. Do you recognize any laws from our society today? Are any laws different?1. If anyone slay a man or woman in a quarrel, he shall bring this one. He shall also give four persons, either slave men or women, he shall let them go to his home.2. If anyone slay a male or female slave in a quarrel, he shall bring this one and give two persons, either slave men or women, he shall let them go to his home.3. If anyone smite a free man or woman and this one die, he shall bring this one and give two persons, he shall let them go to his home.4. If anyone smite a male or female slave, he shall bring this one also and give one person, he shall let him or her go to his home.5. If anyone slay a merchant of Hatti, he shall give one and a half pounds of silver, he shall let it go to his home.6. If anyone blind a free man or knock out his teeth, formerly they would give one pound of silver, now he shall give twenty half-shekels of silver.8. If anyone blind a male or female slave or knock out their teeth, he shall give ten half-shekels of silver, he shall let it go to his home.10. If anyone injure a man so that he cause him suffering, he shall take care of him. Yet he shall give him a man in his place, who shall work for him in his house until he recovers. But if he recover, he shall give him six half-shekels of silver. And to the physician this one shall also give the fee.20. If any man of Hatti steal a Nesian slave and lead him here to the land of Hatti, and his master discover him, he shall give him twelve half-shekels of silver, he shall let it go to his home.21. If anyone steal a slave of a Luwian from the land of Luwia, and lead him here to the land of Hatti, and his master discover him, he shall take his slave only.24. If a male or female slave run away, he at whose hearth his master finds him or her, shall give fifty half-shekels of silver a year.31. If a free man and a female slave be fond of each other and come together and he take her for his wife and they set up house and get children, and afterward they either become hostile or come to close quarters, and they divide the house between them, the man shall take the children, only one child shall the woman take.32. If a slave take a woman as his wife, their case is the same. The majority of the children to the wife and one child to the slave.33. If a slave take a female slave their case is the same. The majority of children to the female slave and one child to the slave.34. If a slave convey the bride price to a free son and take him as husband for his daughter, nobody dare surrender him to slavery.36. If a slave convey the bride price to a free son and take him as husband for his daughter, nobody dare surrender him to slavery.164. If anyone come for borrowing, then make a quarrel and throw down either bread or wine jug, then he shall give one sheep, ten loaves, and one jug of beer. Then he cleanses his house by the offering. Not until the year has elapsed may he salute again the other’s house.170. If a free man kill a serpent and speak the name of another, he shall give one pound of silver; if a slave, this one shall die.190. If a man and a woman come willingly, as men and women, and have intercourse, there shall be no punishment.197. If a man rape a woman in the mountain, it is the man’s wrong, he shall die. But if he rape her in the house, it is the woman’s fault, the woman shall die. If the husband find them and then kill them, there is no punishing the husband.(Source: http:// you read these laws, you can see what issues were bothering the lawmakers. We can also see what was common in the Hittite society: slavery, assault, murder, theft, witchcraft, even divorce and matters of love.Questions:How do the different rights of men and women appear? What kinds of punishments are recommended by these laws? Do these laws help you see modern society in a different light?

Write 150 words considering these laws, society, and history. Feel free to talk about the laws together or to isolate one or two of them and talk about them by giving the number of the law you are discussing.HTML Editor4.Part II: River Valley RecordsInstructions:As you read about River Valleys this week, consider the following pieces of historical evidence. I have included stories, poems, pictures, and proverbs that reflect the civilizations we have been studying. After each example, I have written a series of questions for you to consider.

Write at least 150 words for each example.When you are thinking about what to write, you might look at specific phrases or particular pictures. Does the mention of crime remind you of modern-day news anchors? What about the comments about the importance of learning? Is it interesting that they might use one very strong word, like “choke” or “struggle”? If you want any help, feel free to talk it over with me or in the Cybercafé.China:We can see evidence of cultural markers in one of the earliest Chinese writings to survive. The Book of Songs celebrates Zhou culture by writing about the exploits of heroic leaders following the Mandate of Heaven. And yet, life was not always perfect. Read the following complaint about life under the Zhou Dynasty and consider the questions below it.Heaven sends down its net of crimeDevouring insects confuse men’s minds,Ignorant, oppressive, negligent,Breeders of confusion , utterly perverseThese are the men [politicians] employed to tranquilize our countryInsolent and slanderousThe king does not know a flaw in them.We, careful and feeling in peril,For long in unrest,Are constantly subjected to degradation.As in a year of drought,The grass not growing readilyAs water plants attached to a tree;So do I see in this country,All going to confusion.The wealth of former daysWas not like our present condition.The distress of the presentDid not previously reach this degree.Those are like coarse rice, these are like fineWhy do you not retire of yourselves,But prolong my anxious sorrow?(Source: “Song 265” http://etext.lib.virginia.edu/chinese/shijing/AnoShih.html)Questions:What elements of ancient Chinese culture do you detect? Do you recognize comments that people say about modern US society? Write at least 150 words considering what this essay tells us about Ancient Chinese culture and the concerns of the author, or indeed, of authors throughout time.HTML Editor5.Indus River Valley:The evidence unearthed from the Indus River Valley have not yet led to a breakthrough in reading their script. Nevertheless, many important images have been recovered and these can give us some ideas of what was important to society. Look at the following images and try to figure out what they are saying.Questions:If you found these inscribed on a pot, how would you interpret this scene? First, what do you think these images are? What can we guess from the Indus society based on the images here? Write at least 150 words on what kinds of ideas we can read into these images based on the history of the Indus people. If you want help with knowing where to start, feel free to open a discussion in the Cybercafé.HTML Editor6.Mesopotamia and Sumer:The following is a Sumerian proverb. Poverty is a human condition common to all recorded societies. Some societies celebrate the sacrifices of the hard-working poor; for instance, early Christians believed that the meek would inherit the Earth. Other societies believed that poverty was a curse sent to those who sin. What do we learn about Sumerian attitudes towards paupers in this proverb, found on various stone tablets?How lowly is the poor man!A mill for him is [merely] the edge of the oven;His ripped garment will not be mended;What he has lost will not be sought for!The poor man by his debts is he brought low!What is snatched out of his mouth must repay his debts.Whoever has walked with truth generates life.(Source: http:// this seem to be an accusatory poem or a sympathetic poem? What lesson do you think those who told this story were trying to convey, based on what we know of Sumerian culture? Write at least 150 words considering what you think this poem tells us about Sumerian society.HTML Editor7.Egypt:Many written records survive in Egyptian hieroglyphics. Some of the most interesting surviving ideas survive on the sides of Egyptian temples and pyramids. Consider these words of wisdom:The best and shortest road towards knowledge of truth [is] Nature.For every joy there is a price to be paid.If his heart rules him, his conscience will soon take the place of the rod.Exuberance is a good stimulus towards action, but the inner light grows in silence and concentration.Not the greatest Master can go even one step for his disciple; in himself [the disciple] must experience each stage of developing consciousness.True teaching is not an accumulation of knowledge; it is an awaking of consciousness which goes through successive stages.People bring about their own undoing through their tongues.If one tries to navigate unknown waters one runs the risk of shipwreck.Leave him in error who loves his error.Every man is rich in excuses to safeguard his prejudices, his instincts, and his opinions.To know means to record in one’s memory; but to understand means to blend with the thing and to assimilate it oneself.There are two kinds of error: blind credulity and piecemeal criticism. Never believe a word without putting its truth to the test; discernment does not grow in laziness; and this faculty of discernment is indispensable to the Seeker. Sound skepticism is the necessary condition for good discernment; but piecemeal criticism is an error.Love is one thing, knowledge is another.An answer brings no illumination unless the question has matured to a point where it gives rise to this answer which thus becomes its fruit. Therefore learn how to put a question.Understanding develops by degrees.There grows no wheat where there is no grain.The only thing that is humiliating is helplessness.(Source: http:// on these philosophical and religious sayings, what can we tell was important to the Egyptian people? Does it seem to be a product of their history or culture? What elements of their leadership and administration might have encouraged these ideals? Write at least 150 words considering what these wise maxims tell us of Ancient Egypt.HTML Editor

 
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