Generational Marketing is market to a specific generation of people based on the preferences, attitudes and upbringings that distinguish them from other groups. It’s about making the switch from sending mass marketing messages to tailoring and customizing messages for specific age groups. By speaking to each customer in the way they feel most comfortable you gain a competitive advantage because your customers see that you’re meeting and understanding their individual needs.
In order to cast the widest net and reach the largest percentage of your customer base, it’s essential to tailor your marketing campaign to individual age demographics. You won’t succeed by trying to appeal toeveryone.You succeed by appealing to the right people in the right way.
By understanding the different mindsets and tendencies of different generations, you can make your marketing efforts go farther and build relationships with people of all ages.
In the marketing world, the living generations have been divided up into the following 5 categories:
Please present your findings in a research paper format(3-5 pages) that will be uploaded to Moodle by 8:30 AM on June 9, 2020. Do not email any assignments as they will not be accepted.
Guidelines for Research Papers
*All assignments received later than the announced due date will be considered late. If it is submitted late you will receive half credit.
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