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Case Analysis for Eastwind Trading Company (A)CASE ANALYSIS POINTS (FOR CASES ONLY)Use this outline for every case. NOTE: You will lose points if you only repeat the facts without your analysis.Point Allocation for Written AnalysisEvaluate the business from an analyst's perspective for your financier clients who you hope to retain as clients for future assignments. (give strengths and weaknesses since most deals have both; and your analysis - don't assume).1. Opportunity Evaluation.................................................................................................................. 4·     Product/ Service strengths; weakness·     Market: Analyze market segment; potential·     Industry: How attractive (or not) is the industry: Direct/ Indirect Competitors·     Analyze trends; regulations; other issues·     What is the stage: Risk? Proof? (secondary; primary; real)·     Analyze pricing, including value added and margins·     Your analysis: How good is the opportunity and long-term sustainability2. Business & Marketing Strategy..................................................................................................... 4·     Analyze goals, competitive positioning, and fit with long-term advantage·     What is the strategy·     Analyze the sales and marketing strategy·     Analyze operations·     Analyze key finance issues; risks; risk-reduction3. Management..................................................................................................................................... 4·     What are the management needs for the business to achieve its goals? ·     Evaluate management/ team v. needs: Education; expertise; industry; track record; motivation4. Analysis and Recommendations?................................................................................................... 3·     Key pros·     Key negatives·     What is your recommendation - invest, more study or reject. Study costs TOTAL............................................................................................................................................... 15

Case Analysis for Eastwind Trading Company (A)

CASE ANALYSIS POINTS (FOR CASES ONLY)

Use this outline for every case.

NOTE: You will lose points if you only repeat the facts without your analysis.

Point Allocation for Written Analysis

Evaluate the business from an analyst’s perspective for your financier clients who you hope to retain as clients for future assignments.

(give strengths and weaknesses since most deals have both; and your analysis – don’t assume).

1. Opportunity Evaluation…………………………………………………………………………………………………… 4

·     Product/ Service strengths; weakness

·     Market: Analyze market segment; potential

·     Industry: How attractive (or not) is the industry: Direct/ Indirect Competitors

·     Analyze trends; regulations; other issues

·     What is the stage: Risk? Proof? (secondary; primary; real)

·     Analyze pricing, including value added and margins

·     Your analysis: How good is the opportunity and long-term sustainability

2. Business & Marketing Strategy……………………………………………………………………………………….. 4

·     Analyze goals, competitive positioning, and fit with long-term advantage

·     What is the strategy

·     Analyze the sales and marketing strategy

·     Analyze operations

·     Analyze key finance issues; risks; risk-reduction

3. Management……………………………………………………………………………………………………………………. 4

·     What are the management needs for the business to achieve its goals?

·     Evaluate management/ team v. needs: Education; expertise; industry; track record; motivation

4. Analysis and Recommendations?……………………………………………………………………………………… 3

·     Key pros

·     Key negatives

·     What is your recommendation – invest, more study or reject. Study costs

TOTAL…………………………………………………………………………………………………………………………….. 15

 
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