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Discussion board question response

Successful marketing decisions require extensive information on consumer behavior theory. Consumer behavior theory provides the manager with the proper questions to ask. Managers, regulators, and others use consumer behavior and knowledge to make decisions.

What are the four major uses or applications of an understanding of consumer behavior?

**Must be 150 words, proper formate, work cited and references are a required – need 3 responses

Depending upon a consumer’s experience and learning, a few buyers may have the capacity tosettle on fast purchase decisions and different buyers may need to get information and be moreincluded…