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Assignment 1

Amazon – A case of successful digital transformation

Digital transformation is the profound change in business activities, processes, competencies,

and models to fully leverage customers at every touch-point in the customer experience.

Successful digital transformation achieves these results:

 CUSTOMER: Harness customer networks and reinvent the path to purchase in line with

their real behaviors

 COMPETITION: Rethink the competition and build platforms that deliver competitive

advantage

 DATA: Turn data into assets that prove results in real time

 INNOVATION: Innovate by rapid experimentation

 VALUE: Judge change by how digital transformation helps create the next business

Reviewing the Amazon continuous transformation journey throughout the years, review and

discuss the following three points:

Task 1

Identify and develop the business models Amazon currently have in place and where/how

Amazon make its money – include at least 3 different sources.

Task 2

Identify and develop Amazon marketing strategy – include at least 3 different points.

Task 3

Identify and develop Amazon change management strategy – include at least 3 different

challenges and solutions.