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Week 9: Creating Value through Innovation Strategy

Week 9 Readings, Multimedia and Assignments

Reading

  • Schmitz, A. (Trans.). 2012. Managing new products: The product life cycle.
  • Wineclaw, R.A. (2015). New product management. Research Starters: Business (Online Edition). (UMUC Library)
  • Jaruzelski, B., Loehr, J., & Holman, R. (2011). The global innovation 1000: Why culture is key. Strategy+Business, 65.

Case Study

  • Barnett, W., & Han, A. (2011). Facebook in 2011. Stanford Graduate School of Business. Case No. E406. 1-28.

Multimedia

  • Moore, G. (2005, Apr 6). Innovation and inertia. [Video file].
  • Gao, J. (2009, Mar 27). Intel Corporation: Innovation management 2009 group 11. [Video file].

MBA Reference Guides

  • The product life cycle
  • Product diffusion curve

Assignments

  • Individual Case Study: Facebook: Looking to the future.

Individual Case Study: Facebook: Looking to the future. :

  • Facebook Case Study Instructions

please take a look at this additional resource, an article in the NYTimes.

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