Develop an AdWords Account structure that includes campaigns and associated ad groups with themed keywords (Note: Although accounts often have many campaigns, for the purpose of this project, you should focus in on just 1 or 2 campaigns to really hone your skills.)
- Identify the product or service categories that should be established as campaigns
- For each campaign, compile a list of themed keywords and establish ad groups. Your list of keywords should include keyword match-type.
- Support and explain your account structure recommendations. For example, why these campaigns? Why these ad groups? Why these keywords? Why these match-types?
Develop effective ads for your ad groups
- For each ad group, you should develop 2 ads
- Ads should incorporate keywords, have a strong headline, and a call to action within the body copy
- Explain why these ads will be effective in meeting the client/company’s online marketing objectives
SEE ATTACHMENT!!!

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