Product Strategy

Purpose of Assignment 

All products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service.

Assignment Steps

Create a minimum 700-word product strategy in Microsoft® Word. Complete the following on Amazon:

  • Select a product strategy.
  • Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).
  • Discuss two types of media methods you could use to highlight your product or service.
  • Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).
  • Address three elements of the following product and promotion list:
  • Integrated marketing communication
  • Advertising strategy/objectives
  • Push and pull
  • Media strategy
  • Advertising execution
  • Direct marketing
  • Public relations/strategies
  • Positioning

 

Note: Charts/graphs/tables do not count toward the word count.

 
 
 

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Select an artifact or image created in 1000–1300 C.E

Select an artifact or image created in 1000–1300 C.E. using the textbook or other academic resource, such as a museum or library website. Artifacts can include written works, laws, codes, buildings, maps, art, rituals, dance, holidays, and so on; for this exercise, if your choice is not tangible itself, be sure to include a weblink or textbook page number for a related physical relic. Your answer should explain how your chosen artifact (and relic) reflects the character of this period. Support your insight with at least one example of a connection to a specific political, economic, or religious development to which it relates.

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How might you support this teacher in relating the goal to a professional value, standard, or competency?

In your role as coach and/or mentor you will likely need to help teachers understand how to make connects between the following three processes (a) making meaning of documentation evidence to (b) planning for goals and (c) learning experiences for children. After reading chapter six, and the scenario below, respond to the discussion prompt:

 

Imagine that you are a coach who is supporting a teacher who is observing her students during small group activity time. The teacher records a lot of dialogue (words and actions) of the children arguing about “the rules” for putting away materials. You ask the teacher to identify a question of interest for both her and the children based on what she learned from her documentation. The question is, “What are the rules (procedures) in our classroom?” As her mentor, you want to begin her inquiry with “backwards planning.” The formula you present to the teacher is as follows:

  1. a) The desired result for the children is to . . .
  2. b) The observational evidence of the children shows . . .
  3. c) Possible learning experiences could then be . . .

Together, you and the teacher decide to approach the inquiry the following way:

  1. a) The desired result for the children is to . . . learn classroom rules.
  2. b) The observational evidence of the children shows . . . confusion about routines and interest in figuring them out.
  3. c) Possible learning experiences could then be . . . engaging in experiences that allow the child many ways to hear stories and repeat, describe, and act out a sequence of daily events used in the classroom community, making signs that remind children of the rules, etc.

In your group response address the questions below. Groups are encouraged to share thoughts and options for answering the questions, and use the Chapter 6 Appendix A Form, to support your explanations. Each group member must provide potential answers to at least two of the questions and must contribute to deciding on the response for all five questions. As in the previous weeks, one group member should post the groups final responses and include the name of the contributing

  • How might you support this teacher in relating the goal to a professional value, standard, or competency?
  • What are some ways to support how the teacher might be more effective in this area?
  • How might you support this teacher from a strengths-based perspective?
  • How could the teacher gather evidence before and after implementation of the inquiry?

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What is the most important thing to consider in new product development? Why?

Respond to the following in a minimum of 350 words: 

Consider the product line offered by your local McDonald’s franchise. Discuss examples of product width, length, depth and consistency offered by this company and what the company may consider in defining its product mix. (175 words)

What is the most important thing to consider in new product development? Why? (175 words)

 
 
 

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