Design Principles and Applications
Design Principles and Applications
This assignment will be an analysis of specific case studies that you
have chosen based on the specialisms offered in the MA Design. You will
present written and argued perspectives based on theory, research and
practice.
- Read the literature relevant to your chosen theme. Make sure you
include peer-reviewed articles and be careful with the credibility of
online sources. Read as carefully and objectively as you can.
- Define the design principles relevant to your theme that have
emerged from theory, research and practice.
- Select and analyse attentively two case studies.
• Case Study 1: an unsuccessful example that dismisses the design
principles.
• Case Study 2: a successful example that uses design principles.
- After becoming thoroughly familiar with these case studies, identify
the key problems of Case Study 1 (unsuccessful example) and the key
benefits of Case Study 2 (successful example).
- For Case Study 1, propose alternative solutions to the identified
problems by applying the design principles. Present the chosen
solution(s) in detail (written and graphically).
- Use an appropriate structure for the written analysis you will submit:
• Essay title
• Theme and case studies
• Literature review
Analysis
Procedure
DESN5153 Assignment Week 1 . 2019
• Design principles at a glance
• Background and analysis: Case Study 1 and 2
• Problems solution: Case Study 1
• Conclusion
• References
Notes:
a) Do not forget the value of graphics. In some cases you might need to
use graphics, illustrations, pictures, charts or tables to support the your
text effectively.
b) Layout: Font – Calibri = 11.5 pt; Margins – left 35mm; right 35mm; top
4mm; bottom 25mm.
c) Themes :Colour design; Graphic Design; Typographic design; Digital
and interactive design; Information design; Branding and packaging
design; Service design; Instructional design.
1,500-2000 words.
The essay must be submitted to the VLE on Thursday 19th December
2019 by 9.00 (morning).
Word count
Assessment criteria
Coverage of relevant context/subject area
Level of understanding and critical analysis.
Level of discussion and solution given to unsuccessful case studies.
Approprietness of structure and layout. Clarity of expression. Content
supported with graphics. Referencing conforms tho Harvard system.
100%
Literature
Review
Analysis
Discussion
and solution
Communication
Deadline
2
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