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write my assignment 7808

Topic under Study: Introduction to IMC/The Role of IMC in the Marketing Process (Chapter 1 & 2)

Watch the following Budweiser Superbowl commercials at: Commercial 1 (Links to an external site.)Links to an external site., Commercial 2 (Links to an external site.)Links to an external site., and Commercial 3 (Links to an external site.)Links to an external site.

Check the following post on Budweiser Facebook page (Links to an external site.)Links to an external site., and its Twitter page. Based on what you have learned so far, discuss how various IMC tools can be used by companies such as Budweiser to build and maintain relationships with their customers in the case of Superbowl commercials over years.

  • Your blog entry should be no more than 300 words.
  • Make sure you spell check your work for grammatical errors and typos.

 

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August 11, 2021by

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Taggart Inc.’s stock has a 50% chance of producing a 25% return, a 30% chance of producing a 10% return, and a 20% chance of producing a -28% return. What is the firm’s expected rate of return? a. 9.41% b. 9.65% c. 9.90% d. 10.15% e. 10.40%The required returns of Stocks X and Y are rX = 10% and rY = 12%. Which of the following statements is CORRECT? a. If the market is in equilibrium, and if Stock Y has the lower expected dividend yield, then it must have the higher expected growth rate. b. If Stock Y and Stock X have the same dividend yield, then Stock Y must have a lower expected capital gains yield than Stock X. c. If Stock X and Stock Y have the same current dividend and the same expected dividend growth rate, then Stock Y must sell for a higher price. d. The stocks must sell for the same price. e. Stock Y must have a higher dividend yield than Stock X.

 

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August 11, 2021by

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questions # 5 through 9

Part III: Lift and Gains 5. Use the information from the report in question 4 above to create a table showing the lift and cumulative lift for each decile.

6. Create a graph showing the cumulative lift by decile along with a reference line corresponding to ‘no model’.

7. Use the information from the report in question 4 above to create a table showing the gains and cumulative gains for each decile.

8. Create a ‘banana’ chart showing the cumulative gains by decile along with a reference line corresponding to ‘no model’.

Part IV: Profitability Analysis Use the following cost information to assess the profitability of using logistic regression to determine which customers will receive a specific offer: Cost to mail offer to customer: $0.50 Selling price (shipping included): $18.00 Wholesale price paid by BookBinders: $9.00 Shipping costs: $3.00

9. Breakeven for this promotion was 8.3%. What would the gross profit (in dollars, and also as a percentage of gross sales) and the return on marketing expenditures have been if BookBinders had mailed the offer to buy “The Art History of Florence” only to customers with a predicted probability of buying of 8.3% or greater? 

 

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August 11, 2021by

write my assignment 4956

  • Why are time frames so important to the implementation of an organizations strategy? What role does the sequence of execution play?
  • What constitutes a virtual organization? How does strategy implementation differ between it and traditional organizations? When is one type of organization preferable over the other?
  • How have the ideas of constant improvement processes such as Total Quality Management (TQM), Six Sigma, and other improvement processes affected the strategy of organizations?
  • What phases does a product go through during its life cycle? Is it possible for an organization to avoid the eventual decline phase of a product or service? Why? If so or not, how would your strategic planning process be affected?

 

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August 11, 2021by