Write 9 pages thesis on the topic marketing strategy of colgate-palmolive. Apart from toothpaste the industry also produces toothbrushes, dental floss and mouth wash. The aim of these products is to sensitize individuals on the best practice of protecting the germ and to maintain good oral hygiene at all times.

The toothbrushes have been changed frequently in terms of shape, size, color and the texture of the bristles in order to satisfy customers’ needs. Apart from satisfying customers, there is a need to remain competitive among others, for example, Oral-B, Close-up, etc. who have also entered the market. At first, people used to buy any kind of product without caring about the benefits but as competition became more aggressive, companies advertised the benefits of the products they supply. This made consumers become aware of the different types of oral health products and mostly went for Colgate as it focused on healthy gums, hygiene and the protection of the cavity.

These promotions made Colgate Company that was founded by William Colgate become popular to all. Instead of concentrating on soaps and perfumes that they had at first they focused mostly on producing toothpaste. According to Stanley and John (2009) in the year 1992, the Company became the market leader in the production of both household goods and oral health care products and was making 20 percent of sales which were increasing annually. Their marketing strategy for the production of toothbrushes aimed at producing superior quality and one that removes plaque which was also technically improved. Other products produced such as Colgate Herbal White that was introduced in 2002 was specifically meant for those who believe in using herbal products. It is of high quality and its ingredients include eucalyptus, mineral, and lemon that were included to ensure the brightening of teeth. In its packaging, the managers introduced a green pack which was to stress on its herbal ingredients. This package also attracts consumers as the writings are in white.

Hi, I am looking for someone to write an article on the strategic principles of the maersk line Paper must be at least 1750 words. Please, no plagiarized work! The Maersk strategic organizational approaches outline the usage of specific in addressing the targeted needs within integration into the global market (Maersk 2010). The international marketing is normally considered to relate to the multinational process of planning and the execution of conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

The Maersk strategy line presents an approach that highlights the needed activities in shipping contents with no budgetary levels for the targeted audience. The strategy line reinforces the domestic marketing approaches for a business-focused agenda of their particular country.&nbsp. In this retrospect formulates a very complex agenda due to several subdivisions of concerns from the main complexity of shipping industry culture. The strategy line demonstrates the implementation of social and sociological dimensions within each port provides a hurdle for the international marketing researcher.

The culture complexity is a dominant leading factor that creates these particular areas of focuses within the global markets (Pelsmacker 2006). &nbsp.The Maersk implementation of the social culture awareness in the different regions of operations provides for an enforced protocol to streamline operations according to the goals. The power of culture transcends the values, morals, and at times laws compared to other land that presents a means to effectively consider when developing a marketing strategy.

Identification and analysis of key factors in the external environment of Maersk to determine key issues driving the shipping industry. The Maersk innovation in driving the shipping industry that benefits from using demographic segmentation for targeting a business audience. The approach provides for the share of the customer in the market, high customer equity, and brand equity – that provides continued growth for business operations.&nbsp.