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Hello, I am looking for someone to write an essay on Leadership discussion broad. It needs to be at least 250 words.

On the other hand, firms which are stuck in the middle of the two strategies make the lowest returns because they can neither build their image of the product of products or services of the highest quality or distinct features consistently nor that of a cost effective provider consistently. A cost leader selects product differentiation at a low to moderate level. Differentiation incurs more cost as more resources are required to be spent in making the product unique. Therefore, a cost leader goes for differentiation which is not markedly inferior to its competitors competing through differentiation, but is achievable at a low cost. A cost leader does not add a unique feature until it is wanted by the customers or it has been done by the competitors (Hill and Jones, 2008, p. 121). A cost leader attracts the customers by charging them a lower price compared to what they are charged by the competitors, but this tendency to charge the lower price is jeopardized when the cost leader also tries to become a differentiator. Consequently, revenues are

 

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July 7, 2022by

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You will prepare and submit a term paper on The of Coca-Cola will be provided by file .pdf. Read throught it and then answer 4 questions in there. After that, di. Your paper should be a minimum of 1000 words in length. Moreover, by early 1985, Pepsi had managed to acquire 2% sales of the huge market that amounted to $960 million in retail sales. Therefore, this called for change of strategies by Coca-Cola and their option was to introduce a new product that offered the same feature like their competitors. In this case, they had to conduct a research in order to introduce new product to market. After the investigation, they identified that Pepsi was offering a product that had a sweeter taste and this contributed to a growth in the preference resulting to increased market share. Coca-Cola commenced a research project, whereby they spent two years and $4million prior to settling on a new formula. They conducted 200, 000 taste test on the final formula and a blind test, whose results were sixty percent of the consumers choosing the new formula over the old one. In fact, fifty-two percent of the customers choose it over Pepsi, and this was an indication that new coke would assist in dealing with the problem of losing the market share to Pepsi. 2.

 

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July 7, 2022by

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Hey guys! Can you please answer these questions? It may seem like alot because I must post the story first. But thank you soooo very much in advance!Road King TrucksIntroductionMichael Livingston has recently been hired as the CEO of Road King Trucks, Inc. Previously he had been the marketing manager for a large manufacturing company and had established a reputation for identifying new consumer trends. Road King Trucks Inc. is a California-based truck manufacturing company. The company is well known for manufacturing large, heavy-duty trucks at a reasonable cost. One of its greatest achievements is that its trucks can be easily modified or customized for different applications. Road King Trucks also builds school buses.The company is considering an expansion of its current product line to include transit buses. Mr. Livingston feels that due to high gasoline prices, commuters will be more willing to consider using mass transit instead of using their cars to commute to work.Company ProfileRoad King Trucks, Inc. was established by the Smith brothers in 1880 as the California Wagon Company. The firm started manufacturing horse-drawn wagons to serve the growing population in California. The brothers quickly realized that the times were changing, so they started looking for the technologies that would keep them at the forefront of their field of business. In 1915, the Smith brothers decided that they needed to make trucks as replacements for the wagons, because trucks were starting to serve the same uses as wagons, and the wagon industry was not going to be viable in the longer term.The company started making school buses in the early 1940’s. Most manufacturers had been commissioned by the government to produce different large vehicles to support World War II operations. Road King Trucks opted to produce buses. It was an easy decision to make, since the buses would use common parts with the company’s trucks, and the customers were local governments. Starting in the 1950’s, the school bus business accounted for about 50% of Road King Trucks’ revenues.The Transit Bus OpportunityMr. Livingston arranged a meeting with the firm’s top management, as well as the chief design and manufacturing engineers to propose his new product. He presented an argument that more individuals in the United States and Canada would be willing to use public transportation than before, because people were becoming more environmentally conscious. Also, recent increases in fuel costs seemed to be long lasting. This was an opportunity to get people hooked on transit buses, as he put it.The proposal under consideration was for the introduction of a large, public transport bus. To distinguish Road King Trucks from other manufacturers, the proposal included details about the level of comfort, air-conditioning, efficiency, and quietness of operation that needed to be developed. Mr. Phillips and Mr. Lopez, the two engineers, reacted enthusiastically and quickly pointed out that the bus could be based on the company’s trucks. The frame currently used for building the trucks could be modified to accommodate buses at a relatively low cost. The marketing vice president, Mr. Chen, pointed out that a marketing analysis could be done quickly, and at a reasonable cost. At this point, Mr. Livingston charged the participants in the meeting to produce a financial plan for the development and production of a transit bus.Public TransportationThe use of public transportation had declined steadily since the 1950’s. Most people were opting to use their personal vehicles for all of their transportation needs. Recently, however, most of the metropolitan areas in the United State and Canada, the target markets for the new bus, had become more and more congested; and parking, which was already very expensive, was becoming scarce. This combination of trends has renewed the public’s interest in good and reliable public transportation. Several municipalities have been campaigning to their residents and commuters that they should use public transportation for business commuting, and only use their cars for shopping and weekend activities. However, such campaigns need to be supported by making high quality public transportation available to the target riders.The DecisionThree weeks after the initial meeting, the vice presidents presented the sales and cost forecasts shown in the attached exhibits. The information presented contains the cost of production, financing information, and warranty cost estimates. The proposals also contained two engine options for the engines: The Detroit engine, and the Marcus engine. The Detroit engine was more expensive to install, but had a lower warranty cost. The Marcus engine was less expensive to install, but had a higher warranty cost. This begged the question: Which engine should be used?Issues and Analyses Mr. Livingston noticed that there was a great deal of enthusiasm among the management group about the transit bus opportunity, but his cautious nature told him to also seek a more objective viewpoint. Consequently, he sought out you to analyze the proposed project and provide your recommendations directly to him. The issues he wants you to address in your analysis and report are the following:1)

 

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July 7, 2022by

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Provide a 8 pages analysis while answering the following question: Indigenous Peoples. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. It is also this roots that makes the term Indigenous Peoples, not just ambivalent, but highly paradoxical. Definition of Indigenous Peoples The term Indigenous Peoples has been a subject of much debate but mainstream understanding indicates that people who lived in an area before the conquerors arrive are indigenous. This understanding, however, is muddled with confusion. Indians, for example, were in Louisiana before the arrival of white Americans but ask any American and they would claim original ownership of the land. A further understanding would most likely present two concepts: 1) The First People pertains to the original settlers of a country or area. They are also often called ethnic group or aborigines. 2) Cultural Difference is also used as a major differentiating point between who is indigenous and who is not. Languages, religion or spiritual belief, and socio-economic structure define who is indigenous to the culture In a bid to have a universal understanding of indigenous peoples, a defition was developed by Jose Martinez Cobo in the Special Rapporteur on Discrimination against Indigenous Populations. This was, for a time, accepted internationally (Sanders 214): “Indigenous populations are composed of the existing descendants of the peoples who inhabited the present territory of a country wholly or partially at the time when persons of a different culture or ethnic origin arrived there from other parts of the world, overcame them, by conquest, settlement or other means, reduced them to a non-dominant or colonial condition. who today live more in conformity with their particular social, economic and cultural customs and traditions than with the institutions of the country of which they now form part, under a state structure which incorporates mainly national, social and cultural characteristics of other segments of the population which are predominant.” However, the definition resulted to many questions and challenged many political, cultural, and social beliefs. For one, the acceptance of the definition makes the identity of indigenous peoples dependent on the chronology of its social development. Next, classifying conquerors as people from other parts of the world effectively eliminates neighboring conquerors which may have been more prevalent before recorded history. The definition fundamentally assumed and solidified that the formation of identity, history and culture were dependent on when Europeans started colonizing different parts of the world. It was beyond simple. It was, in fact, unreasonable as it ignored the more organic formation of culture, history and identity that started hundreds, if not thousands of years before European colonizers. Essentially, the definition that was supposed to uphold the identity of a country was based on discrimination. So much, in fact, that even their definition had to be around the axis of the colonizers. Europeans had to arrive before the presence of culture is recognized. The definition may have been well-intentioned but the result only lead to further marginalization of people that should have never had to fight for their land. There is also the lack of framework on how culture, tradition and beliefs continue to persist even in the face of modernity and continuous strengthening of global hybrid community.

 

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July 7, 2022by