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write my assignment 17296

Read the academic article “The Unfavorable Economics of Measuring the Returns to Advertising” by Lewis and Rao and answer the following questions.

LINK: https://academic.oup.com/qje/article/130/4/1941/1914592

(a) What is the main finding of this study? Why is measuring the effects of advertising difficult (make sure to read and understand the discussions following equation (7))? Why is it easier to measure the effects of online advertising than the effects of traditional TV advertising? (15 points)

(b) Suppose you are a consultant who helps CPG (consumer-packaged-goods) firm run advertising experiments. You are currently working with two firms.

Firm 1 plans to run their A/B experiment on 1000 customers. From prior experiments, you expect the average value of purchases for consumers in the treatment group (receive ad) to be

$0.30, while the average value of purchases for consumers in the control group (no ad) to be

$0.20. Assume that the standard deviation of the average purchase value for both treatment and control groups is $5.00.

Firm 2’s plans to run their A/B experiment 10000 customers. Firm 2’s product is more expensive but purchased less frequently than Firm 1’s product. Coincidentally, the average value of a purchase in the treatment groups (receive ad) and control groups is the same as it is for Firm 1. However, the standard deviation of the average purchase value for both treatment and control groups is $25.00.

Which firm’s ad campaign is more likely to show a positive effect? Should either firm expect to see a significant positive effect? (10 points)

 

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August 23, 2022by

write my assignment 1027

1) How would each of the following changes tend to affect aggregate (that is, the average for all corporations) payout ratios, other things held constant? Explain your answers.a. An increase in the personal income taxb. A liberalization of depreciation for federal income tax purposes-that is, faster tax write offsc. A rise in interest ratesd. An increase in corporate profitse. A decline in investment opportunitiesf. Permission for corporations to deduct dividends for tax purposes as they now do interest chargesg. A change in the Tax Code so that both realized and unrealized capital gains in any year were taxed at the same rate as dividends

 

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August 23, 2022by

write my assignment 9176

4.

Six identical resistors are connected in series with a battery. The number of joules per second supplied by the battery is then determined. If a seventh resistor is added (in series) the number of joules per second supplied by the battery:

a. increases

b. decreases

c. stays the same

d. changes, but may increase or decrease

5.

Which of the following, if doubled, would have an effect on the current through a conductor?

a. The number density (n) of mobile charge carriers

b. The drift speed of the mobile charge carriers

c. The charge on the mobile charge carriers

d. All of the above

6.

Which of the following would have an effect on the resistance of a conducting wire?

a. The emf of the battery to which the resistor is connected

b. The current passing the through the conductor

c. The manner in which it is connected to other resistors

d. The material from which the wire is made.

 

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August 23, 2022by

write my assignment 24849

Case 1: Illustration/Example Essay

Length: no less than 700 words, double-spaced, Times New Roman, 12 pt font size

This essay is to consist of your own thoughts, words, and ideas. No secondary sources are to be used in this essay.

The first person “I” is not used in a formal essay.

Case Assignment

For this assignment, you will choose one term from the list below and define the term using illustration and example, making sure that the definition is your own and that it is not simply a paraphrasing of a definition shared elsewhere.

A well-organized essay has a beginning, a middle, and an end. The beginning, or introduction, should include an opening sentence to grab your reader’s attention. Follow the opening sentence with a brief background on the topic or situation. The last sentence of the introduction is the thesis statement. The thesis states the main point of the essay, which in this case, would be the defining of a term.

A well-supported essay includes supporting points, details, and examples. An essay with three points may be divided into three body paragraphs, one for each point describing the term. Each body paragraph must begin with a topic sentence that states the main point of the paragraph.

The conclusion typically summarizes the main points of the essay and/or closes with a lasting impression that connects the reader to their world.

Be sure to proofread your essay and edit for proper grammar, punctuation, diction (word choice), and spelling, as errors in sentence skills will lower a final grade. A grade will be determined based on the Module 1 Case expectations and the Trident University General Education rubric for English found in the course syllabus.

motherfatherpatriotfriendwealthsuccess

Assignment Expectations

  • Write a definition essay (no less than 700 words in length) that states an original thesis statement.
  • Demonstrate the ability to write clearly and cohesively when expressing one’s ideas and/or intended purpose.
  • Demonstrate the ability to clearly state and support a thesis in an organized and cohesive essay.

 

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August 23, 2022by