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- Develop three research questions on a topic for which you are most interest.
- Access the “Types of Research Design” site.
- Select the appropriate research design for your research questions.
- In your own words, explain the purpose of the design, what these type of studies tell you and what they don’t tell you and.
- Finally, explain why this design is appropriate for the respective research questions.
A research question is a…
- clear
- focused
- concise
- complex
- arguable
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Before beginning your paper, you need to decide how you plan to design the study.
The research design refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical way, thereby, ensuring you will effectively address the research problem; it constitutes the blueprint for the collection, measurement, and analysis of data. Note that your research problem determines the type of design you should use, not the other way around!
De Vaus, D. A. Research Design in Social Research. London: SAGE, 2001; Trochim, William M.K. Research Methods Knowledge Base. 2006.
General Structure and Writing Style
The function of a research design is to ensure that the evidence obtained enables you to effectively address the research problem logically and as unambiguously as possible. In social sciences research, obtaining information relevant to the research problem generally entails specifying the type of evidence needed to test a theory, to evaluate a program, or to accurately describe and assess meaning related to an observable phenomenon.
With this in mind, a common mistake made by researchers is that they begin their investigations far too early, before they have thought critically about what information is required to address the research problem. Without attending to these design issues beforehand, the overall research problem will not be adequately addressed and any conclusions drawn will run the risk of being weak and unconvincing. As a consequence, the overall validity of the study will be undermined.
The length and complexity of describing research designs in your paper can vary considerably, but any well-developed design will achieve the following:
- Identify the research problem clearly and justify its selection, particularly in relation to any valid alternative designs that could have been used,
- Review and synthesize previously published literature associated with the research problem,
- Clearly and explicitly specify hypotheses [i.e., research questions] central to the problem,
- Effectively describe the data which will be necessary for an adequate testing of the hypotheses and explain how such data will be obtained, and
- Describe the methods of analysis to be applied to the data in determining whether or not the hypotheses are true or false.
The organization and structure of the section of your paper devoted to describing the research design [usually part of your introduction] will vary depending on the type of design you are using. However, you can get a sense of what to do by reviewing the literature of studies that have utilized the same research design. This can provide an outline to follow for your own paper.
NOTE: To search for scholarly resources on specific research designs and methods, use the SAGE Research Methods Online and Cases database. The database contains links to more than 175,000 pages of SAGE publisher’s book, journal, and reference content on quantitative, qualitative, and mixed research methodologies. Also included is a collection of case studies of social research projects that can be used to help you better understand abstract or complex methodological concepts.
Creswell, John W. and J. David Creswell. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. 5th edition. Thousand Oaks, CA: Sage, 2018; De Vaus, D. A. Research Design in Social Research. London: SAGE, 2001; Gorard, Stephen.Research Design: Creating Robust Approaches for the Social Sciences. Thousand Oaks, CA: Sage, 2013; Leedy, Paul D. and Jeanne Ellis Ormrod. Practical Research: Planning and Design. Tenth edition. Boston, MA: Pearson, 2013; Vogt, W. Paul, Dianna C. Gardner, and Lynne M. Haeffele. When to Use What Research Design. New York: Guilford, 2012.
Action Research Design
Definition and Purpose
The essentials of action research design follow a characteristic cycle whereby initially an exploratory stance is adopted, where an understanding of a problem is developed and plans are made for some form of interventionary strategy. Then the intervention is carried out [the “action” in action research] during which time, pertinent observations are collected in various forms. The new interventional strategies are carried out, and this cyclic process repeats, continuing until a sufficient understanding of [or a valid implementation solution for] the problem is achieved. The protocol is iterative or cyclical in nature and is intended to foster deeper understanding of a given situation, starting with conceptualizing and particularizing the problem and moving through several interventions and evaluations.
What do these studies tell you?
- This is a collaborative and adaptive research design that lends itself to use in work or community situations.
- Design focuses on pragmatic and solution-driven research outcomes rather than testing theories.
- When practitioners use action research, it has the potential to increase the amount they learn consciously from their experience; the action research cycle can be regarded as a learning cycle.
- Action research studies often have direct and obvious relevance to improving practice and advocating for change.
- There are no hidden controls or preemption of direction by the researcher.
What these studies don’t tell you?
- It is harder to do than conducting conventional research because the researcher takes on responsibilities of advocating for change as well as for researching the topic.
- Action research is much harder to write up because it is less likely that you can use a standard format to report your findings effectively [i.e., data is often in the form of stories or observation].
- Personal over-involvement of the researcher may bias research results.
- The cyclic nature of action research to achieve its twin outcomes of action [e.g. change] and research [e.g. understanding] is time-consuming and complex to conduct.
- Advocating for change usually requires buy-in from study participants.
Coghlan, David and Mary Brydon-Miller. The Sage Encyclopedia of Action Research. Thousand Oaks, CA: Sage, 2014; Efron, Sara Efrat and Ruth Ravid. Action Research in Education: A Practical Guide. New York: Guilford, 2013; Gall, Meredith. Educational Research: An Introduction. Chapter 18, Action Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Gorard, Stephen. Research Design: Creating Robust Approaches for the Social Sciences. Thousand Oaks, CA: Sage, 2013; Kemmis, Stephen and Robin McTaggart. “Participatory Action Research.” In Handbook of Qualitative Research. Norman Denzin and Yvonna S. Lincoln, eds. 2nd ed. (Thousand Oaks, CA: SAGE, 2000), pp. 567-605; McNiff, Jean. Writing and Doing Action Research. London: Sage, 2014; Reason, Peter and Hilary Bradbury. Handbook of Action Research: Participative Inquiry and Practice. Thousand Oaks, CA: SAGE, 2001.
Case Study Design
Definition and Purpose
A case study is an in-depth study of a particular research problem rather than a sweeping statistical survey or comprehesive comparative inquiry. It is often used to narrow down a very broad field of research into one or a few easily researchable examples. The case study research design is also useful for testing whether a specific theory and model actually applies to phenomena in the real world. It is a useful design when not much is known about an issue or phenomenon.
What do these studies tell you?
- Approach excels at bringing us to an understanding of a complex issue through detailed contextual analysis of a limited number of events or conditions and their relationships.
- A researcher using a case study design can apply a variety of methodologies and rely on a variety of sources to investigate a research problem.
- Design can extend experience or add strength to what is already known through previous research.
- Social scientists, in particular, make wide use of this research design to examine contemporary real-life situations and provide the basis for the application of concepts and theories and the extension of methodologies.
- The design can provide detailed descriptions of specific and rare cases.
What these studies don’t tell you?
- A single or small number of cases offers little basis for establishing reliability or to generalize the findings to a wider population of people, places, or things.
- Intense exposure to the study of a case may bias a researcher’s interpretation of the findings.
- Design does not facilitate assessment of cause and effect relationships.
- Vital information may be missing, making the case hard to interpret.
- The case may not be representative or typical of the larger problem being investigated.
- If the criteria for selecting a case is because it represents a very unusual or unique phenomenon or problem for study, then your intepretation of the findings can only apply to that particular case.
Case Studies. [email protected] Colorado State University; Anastas, Jeane W. Research Design for Social Work and the Human Services. Chapter 4, Flexible Methods: Case Study Design. 2nd ed. New York: Columbia University Press, 1999; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Greenhalgh, Trisha, editor. Case Study Evaluation: Past, Present and Future Challenges. Bingley, UK: Emerald Group Publishing, 2015; Mills, Albert J., Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research. Thousand Oaks, CA: SAGE Publications, 2010; Stake, Robert E. The Art of Case Study Research. Thousand Oaks, CA: SAGE, 1995; Yin, Robert K. Case Study Research: Design and Theory. Applied Social Research Methods Series, no. 5. 3rd ed. Thousand Oaks, CA: SAGE, 2003.
Causal Design
Definition and Purpose
Causality studies may be thought of as understanding a phenomenon in terms of conditional statements in the form, “If X, then Y.” This type of research is used to measure what impact a specific change will have on existing norms and assumptions. Most social scientists seek causal explanations that reflect tests of hypotheses. Causal effect (nomothetic perspective) occurs when variation in one phenomenon, an independent variable, leads to or results, on average, in variation in another phenomenon, the dependent variable.
Conditions necessary for determining causality:
- Empirical association — a valid conclusion is based on finding an association between the independent variable and the dependent variable.
- Appropriate time order — to conclude that causation was involved, one must see that cases were exposed to variation in the independent variable before variation in the dependent variable.
- Nonspuriousness — a relationship between two variables that is not due to variation in a third variable.
What do these studies tell you?
- Causality research designs assist researchers in understanding why the world works the way it does through the process of proving a causal link between variables and by the process of eliminating other possibilities.
- Replication is possible.
- There is greater confidence the study has internal validity due to the systematic subject selection and equity of groups being compared.
What these studies don’t tell you?
- Not all relationships are casual! The possibility always exists that, by sheer coincidence, two unrelated events appear to be related [e.g., Punxatawney Phil could accurately predict the duration of Winter for five consecutive years but, the fact remains, he’s just a big, furry rodent].
- Conclusions about causal relationships are difficult to determine due to a variety of extraneous and confounding variables that exist in a social environment. This means causality can only be inferred, never proven.
- If two variables are correlated, the cause must come before the effect. However, even though two variables might be causally related, it can sometimes be difficult to determine which variable comes first and, therefore, to establish which variable is the actual cause and which is the actual effect.
Beach, Derek and Rasmus Brun Pedersen. Causal Case Study Methods: Foundations and Guidelines for Comparing, Matching, and Tracing. Ann Arbor, MI: University of Michigan Press, 2016; Bachman, Ronet. The Practice of Research in Criminology and Criminal Justice. Chapter 5, Causation and Research Designs. 3rd ed. Thousand Oaks, CA: Pine Forge Press, 2007; Brewer, Ernest W. and Jennifer Kubn. “Causal-Comparative Design.” In Encyclopedia of Research Design. Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 125-132; Causal Research Design: Experimentation. Anonymous SlideShare Presentation; Gall, Meredith. Educational Research: An Introduction. Chapter 11, Nonexperimental Research: Correlational Designs. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Trochim, William M.K. Research Methods Knowledge Base. 2006.
Cohort Design
Definition and Purpose
Often used in the medical sciences, but also found in the applied social sciences, a cohort study generally refers to a study conducted over a period of time involving members of a population which the subject or representative member comes from, and who are united by some commonality or similarity. Using a quantitative framework, a cohort study makes note of statistical occurrence within a specialized subgroup, united by same or similar characteristics that are relevant to the research problem being investigated, rather than studying statistical occurrence within the general population. Using a qualitative framework, cohort studies generally gather data using methods of observation. Cohorts can be either “open” or “closed.”
- Open Cohort Studies [dynamic populations, such as the population of Los Angeles] involve a population that is defined just by the state of being a part of the study in question (and being monitored for the outcome). Date of entry and exit from the study is individually defined, therefore, the size of the study population is not constant. In open cohort studies, researchers can only calculate rate based data, such as, incidence rates and variants thereof.
- Closed Cohort Studies [static populations, such as patients entered into a clinical trial] involve participants who enter into the study at one defining point in time and where it is presumed that no new participants can enter the cohort. Given this, the number of study participants remains constant (or can only decrease).
What do these studies tell you?
- The use of cohorts is often mandatory because a randomized control study may be unethical. For example, you cannot deliberately expose people to asbestos, you can only study its effects on those who have already been exposed. Research that measures risk factors often relies upon cohort designs.
- Because cohort studies measure potential causes before the outcome has occurred, they can demonstrate that these “causes” preceded the outcome, thereby avoiding the debate as to which is the cause and which is the effect.
- Cohort analysis is highly flexible and can provide insight into effects over time and related to a variety of different types of changes [e.g., social, cultural, political, economic, etc.].
- Either original data or secondary data can be used in this design.
What these studies don’t tell you?
- In cases where a comparative analysis of two cohorts is made [e.g., studying the effects of one group exposed to asbestos and one that has not], a researcher cannot control for all other factors that might differ between the two groups. These factors are known as confounding variables.
- Cohort studies can end up taking a long time to complete if the researcher must wait for the conditions of interest to develop within the group. This also increases the chance that key variables change during the course of the study, potentially impacting the validity of the findings.
- Due to the lack of randominization in the cohort design, its external validity is lower than that of study designs where the researcher randomly assigns participants.
Healy P, Devane D. “Methodological Considerations in Cohort Study Designs.” Nurse Researcher 18 (2011): 32-36; Glenn, Norval D, editor. Cohort Analysis. 2nd edition. Thousand Oaks, CA: Sage, 2005; Levin, Kate Ann. Study Design IV: Cohort Studies.Evidence-Based Dentistry 7 (2003): 51–52; Payne, Geoff. “Cohort Study.” In The SAGE Dictionary of Social Research Methods. Victor Jupp, editor. (Thousand Oaks, CA: Sage, 2006), pp. 31-33; Study Design 101. Himmelfarb Health Sciences Library. George Washington University, November 2011; Cohort Study. Wikipedia.
Cross-Sectional Design
Definition and Purpose
Cross-sectional research designs have three distinctive features: no time dimension; a reliance on existing differences rather than change following intervention; and, groups are selected based on existing differences rather than random allocation. The cross-sectional design can only measure differences between or from among a variety of people, subjects, or phenomena rather than a process of change. As such, researchers using this design can only employ a relatively passive approach to making causal inferences based on findings.
What do these studies tell you?
- Cross-sectional studies provide a clear ‘snapshot’ of the outcome and the characteristics associated with it, at a specific point in time.
- Unlike an experimental design, where there is an active intervention by the researcher to produce and measure change or to create differences, cross-sectional designs focus on studying and drawing inferences from existing differences between people, subjects, or phenomena.
- Entails collecting data at and concerning one point in time. While longitudinal studies involve taking multiple measures over an extended period of time, cross-sectional research is focused on finding relationships between variables at one moment in time.
- Groups identified for study are purposely selected based upon existing differences in the sample rather than seeking random sampling.
- Cross-section studies are capable of using data from a large number of subjects and, unlike observational studies, is not geographically bound.
- Can estimate prevalence of an outcome of interest because the sample is usually taken from the whole population.
- Because cross-sectional designs generally use survey techniques to gather data, they are relatively inexpensive and take up little time to conduct.
What these studies don’t tell you?
- Finding people, subjects, or phenomena to study that are very similar except in one specific variable can be difficult.
- Results are static and time bound and, therefore, give no indication of a sequence of events or reveal historical or temporal contexts.
- Studies cannot be utilized to establish cause and effect relationships.
- This design only provides a snapshot of analysis so there is always the possibility that a study could have differing results if another time-frame had been chosen.
- There is no follow up to the findings.
Bethlehem, Jelke. “7: Cross-sectional Research.” In Research Methodology in the Social, Behavioural and Life Sciences. Herman J Adèr and Gideon J Mellenbergh, editors. (London, England: Sage, 1999), pp. 110-43; Bourque, Linda B. “Cross-Sectional Design.” In The SAGE Encyclopedia of Social Science Research Methods. Michael S. Lewis-Beck, Alan Bryman, and Tim Futing Liao. (Thousand Oaks, CA: 2004), pp. 230-231; Hall, John. “Cross-Sectional Survey Design.” In Encyclopedia of Survey Research Methods. Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 173-174; Helen Barratt, Maria Kirwan. Cross-Sectional Studies: Design, Application, Strengths and Weaknesses of Cross-Sectional Studies. Healthknowledge, 2009. Cross-Sectional Study. Wikipedia.
Descriptive Design
Definition and Purpose
Descriptive research designs help provide answers to the questions of who, what, when, where, and how associated with a particular research problem; a descriptive study cannot conclusively ascertain answers to why. Descriptive research is used to obtain information concerning the current status of the phenomena and to describe “what exists” with respect to variables or conditions in a situation.
What do these studies tell you?
- The subject is being observed in a completely natural and unchanged natural environment. True experiments, whilst giving analyzable data, often adversely influence the normal behavior of the subject [a.k.a., the Heisenberg effect whereby measurements of certain systems cannot be made without affecting the systems].
- Descriptive research is often used as a pre-cursor to more quantitative research designs with the general overview giving some valuable pointers as to what variables are worth testing quantitatively.
- If the limitations are understood, they can be a useful tool in developing a more focused study.
- Descriptive studies can yield rich data that lead to important recommendations in practice.
- Appoach collects a large amount of data for detailed analysis.
What these studies don’t tell you?
- The results from a descriptive research cannot be used to discover a definitive answer or to disprove a hypothesis.
- Because descriptive designs often utilize observational methods [as opposed to quantitative methods], the results cannot be replicated.
- The descriptive function of research is heavily dependent on instrumentation for measurement and observation.
Anastas, Jeane W. Research Design for Social Work and the Human Services. Chapter 5, Flexible Methods: Descriptive Research. 2nd ed. New York: Columbia University Press, 1999; Given, Lisa M. “Descriptive Research.” In Encyclopedia of Measurement and Statistics. Neil J. Salkind and Kristin Rasmussen, editors. (Thousand Oaks, CA: Sage, 2007), pp. 251-254; McNabb, Connie. Descriptive Research Methodologies. Powerpoint Presentation; Shuttleworth, Martyn. Descriptive Research Design, September 26, 2008. Explorable.com website.
Experimental Design
Definition and Purpose
A blueprint of the procedure that enables the researcher to maintain control over all factors that may affect the result of an experiment. In doing this, the researcher attempts to determine or predict what may occur. Experimental research is often used where there is time priority in a causal relationship (cause precedes effect), there is consistency in a causal relationship (a cause will always lead to the same effect), and the magnitude of the correlation is great. The classic experimental design specifies an experimental group and a control group. The independent variable is administered to the experimental group and not to the control group, and both groups are measured on the same dependent variable. Subsequent experimental designs have used more groups and more measurements over longer periods. True experiments must have control, randomization, and manipulation.
What do these studies tell you?
- Experimental research allows the researcher to control the situation. In so doing, it allows researchers to answer the question, “What causes something to occur?”
- Permits the researcher to identify cause and effect relationships between variables and to distinguish placebo effects from treatment effects.
- Experimental research designs support the ability to limit alternative explanations and to infer direct causal relationships in the study.
- Approach provides the highest level of evidence for single studies.
What these studies don’t tell you?
- The design is artificial, and results may not generalize well to the real world.
- The artificial settings of experiments may alter the behaviors or responses of participants.
- Experimental designs can be costly if special equipment or facilities are needed.
- Some research problems cannot be studied using an experiment because of ethical or technical reasons.
- Difficult to apply ethnographic and other qualitative methods to experimentally designed studies.
Anastas, Jeane W. Research Design for Social Work and the Human Services. Chapter 7, Flexible Methods: Experimental Research. 2nd ed. New York: Columbia University Press, 1999; Chapter 2: Research Design, Experimental Designs. School of Psychology, University of New England, 2000; Chow, Siu L. “Experimental Design.” In Encyclopedia of Research Design. Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 448-453; “Experimental Design.” In Social Research Methods. Nicholas Walliman, editor. (London, England: Sage, 2006), pp, 101-110; Experimental Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Kirk, Roger E. Experimental Design: Procedures for the Behavioral Sciences. 4th edition. Thousand Oaks, CA: Sage, 2013; Trochim, William M.K. Experimental Design. Research Methods Knowledge Base. 2006; Rasool, Shafqat. Experimental Research. Slideshare presentation.
Exploratory Design
Definition and Purpose
An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to or rely upon to predict an outcome. The focus is on gaining insights and familiarity for later investigation or undertaken when research problems are in a preliminary stage of investigation. Exploratory designs are often used to establish an understanding of how best to proceed in studying an issue or what methodology would effectively apply to gathering information about the issue.
The goals of exploratory research are intended to produce the following possible insights:
- Familiarity with basic details, settings, and concerns.
- Well grounded picture of the situation being developed.
- Generation of new ideas and assumptions.
- Development of tentative theories or hypotheses.
- Determination about whether a study is feasible in the future.
- Issues get refined for more systematic investigation and formulation of new research questions.
- Direction for future research and techniques get developed.
What do these studies tell you?
- Design is a useful approach for gaining background information on a particular topic.
- Exploratory research is flexible and can address research questions of all types (what, why, how).
- Provides an opportunity to define new terms and clarify existing concepts.
- Exploratory research is often used to generate formal hypotheses and develop more precise research problems.
- In the policy arena or applied to practice, exploratory studies help establish research priorities and where resources should be allocated.
What these studies don’t tell you?
- Exploratory research generally utilizes small sample sizes and, thus, findings are typically not generalizable to the population at large.
- The exploratory nature of the research inhibits an ability to make definitive conclusions about the findings. They provide insight but not definitive conclusions.
- The research process underpinning exploratory studies is flexible but often unstructured, leading to only tentative results that have limited value to decision-makers.
- Design lacks rigorous standards applied to methods of data gathering and analysis because one of the areas for exploration could be to determine what method or methodologies could best fit the research problem.
Cuthill, Michael. “Exploratory Research: Citizen Participation, Local Government, and Sustainable Development in Australia.” Sustainable Development 10 (2002): 79-89; Streb, Christoph K. “Exploratory Case Study.” In Encyclopedia of Case Study Research. Albert J. Mills, Gabrielle Durepos and Eiden Wiebe, editors. (Thousand Oaks, CA: Sage, 2010), pp. 372-374; Taylor, P. J., G. Catalano, and D.R.F. Walker. “Exploratory Analysis of the World City Network.” Urban Studies 39 (December 2002): 2377-2394;Exploratory Research. Wikipedia.
Historical Design
Definition and Purpose
The purpose of a historical research design is to collect, verify, and synthesize evidence from the past to establish facts that defend or refute a hypothesis. It uses secondary sources and a variety of primary documentary evidence, such as, diaries, official records, reports, archives, and non-textual information [maps, pictures, audio and visual recordings]. The limitation is that the sources must be both authentic and valid.
What do these studies tell you?
- The historical research design is unobtrusive; the act of research does not affect the results of the study.
- The historical approach is well suited for trend analysis.
- Historical records can add important contextual background required to more fully understand and interpret a research problem.
- There is often no possibility of researcher-subject interaction that could affect the findings.
- Historical sources can be used over and over to study different research problems or to replicate a previous study.
What these studies don’t tell you?
- The ability to fulfill the aims of your research are directly related to the amount and quality of documentation available to understand the research problem.
- Since historical research relies on data from the past, there is no way to manipulate it to control for contemporary contexts.
- Interpreting historical sources can be very time consuming.
- The sources
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