Answered>Order 26919

Write a response to each student discussion post. Response must be 150 words or more.

Anthony Wrote

The United Parcel Service (UPS) has withstood the test of time. The company started as a $100 dream and has grown into a global industry with brand recognition throughout the world (Garvin & Levesque, 2006). All companies have a goal of doing just this, evolving with technology and paving the way for future firms in your industry. However, the tale of UPS can do more than just aid those in the same industry, the strategy, and strengths of UPS are those to be analyzed and made applicable to any industry today. Which is why my proposed service is a expansion of the network capacity and automating facilities to handle growing shipping volumes. As a company that focuses on low cost and quality, it is important for UPS to take critical action towards each of these approaches to differentiation. These actions have transpired into tangible and non-tangible potential outcomes for the company (Garvin & Levesque, 2006). The company has created their own sets of terms and norms by allowing their company to adapt to customer needs while staying within the same parameters outlined by the company. UPS is able to stay ahead of the competition by constantly looking into the future. The plan will accelerate the investment in the next-gen smart logistics network, with a goal for online B2B and B2C market growth that improves the reach of its U.S. delivery and pickup schedule to include six days for ground shipments.

References

Associated Press. (2010, May 26). United parcel service inc. ups:nyse, industrials/air freight & courier services. Retrieved from: http://topics.nytimes.com/top/news/business/companies/united_parcel_service_inc/index.html

Garvin, David A., Levesque, Lynne C. (2006, June 19). Strategic planning at united parcel service

DANIELLE WROTE

My business opportunity idea is for the development of a Cancer Quality Program at ConsumerMedical, a leading treatment decision support and concierge company that services over two million lives in the U.S. As health care costs rise, large corporations and insurance companies are searching for ways to decrease costs. ConsumerMedical, after performing a feasibility analysis assessing customer demand, internal requirements, and market trends, has determined that, due to the high direct and indirect costs of cancer, the development of a cancer-specific program will assist in decreasing costs while assuring top-quality care.

Roll-out of this program will consist of a pilot phase with one company. During the pilot, adjustments will be made to both the product and service based on participant feedback (survey results) and customer (large employer) input. At the end of the pilot phase, final adjustments will be made and, if successful, the program will be brought to market. The development of this program will require both product and service design as it will include a combination of telephonic support services that are offered to participants by licensed oncology nurses. In addition to this, the participants will receive a package of standardized educational materials that has a level of customization based on the participant’s diagnosis. Stevenson (2018) notes:

Service refers to an act, something that is done to or for a customer. It is provided by a service-delivery system, which includes facilities, processes, and skills needed to provide the services. Many services are not pure services, but part of a product bundle- the combination of goods and services provided to a customer. The service component in products is increasing. The ability to create and deliver reliable customer-oriented service is often a key competitive differentiator. Successful companies combine customer-oriented services with their products. (p. 165)

To save time and ensure a high degree of quality, the products for this program, or the educational materials, will be produced using the delayed-differentiation strategy (Stevenson, 2018, p. 154). A large number of binders will be prepared with all standardized materials and the final product will be delivered after disease-specific information is added for customization. This method will decrease overall production time to meet the anticipated demand of the program.

Danielle

References

Stevenson, W. (2018). Operations Management. New York: McGraw-Hill Education