Air Arabia Customer-value-based pricing (Chapter 10, Principles of Marketing, 15th Edition, Philip Kotler and Gary Armstrong)

Question:

1) The opening story for this case study a new concept with Air Arabia’s overall pricing strategy:

What is your assessment of this price strategy?

Which factors might affect its success?

2) How can Air Arabia maintain low prices while the competition is increasing with new budget airlines entering the market?

3) Beyond its pricing component, what else is Air Arabia doing to attract potential customers?

How important are these practices in the marketing mix?

Can someone please help me with this case study? thank you very much

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