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I will pay for the following essay Business Case Analysis. The essay is to be 4 pages with three to five sources, with in-text citations and a reference page.

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Talking about the mission and vision of the company, it can be said that vision of a company represents the long terms goals, while the mission comprises of multiple short term goals. Talking on this note, it can be said that the company Pfizer’s long term goal is tremendously focused on the global well being. Talking on this note, it can be said that the vision of Pfizer is to work together for the development of a better world (Pfizer-a, 2011). Talking about the global pharmaceutical giant’s mission statement, it is very interesting to note that the company’s focus is to apply science and other global resources for the improvement of health of human life at every stage (Pfizer-b, n.d). The company also tries to focus on various key values which comprises of integrity, performance, innovation, collaboration, respect for people, care for community, leadership, focus on quality as well as customer (Pfizer-c, 2009). While analyzing the mission and vision statement, that the company has developed in regards to serving the markets of emerging as well as developed economies, it has to be said in these regards that the goals of both long and short term are highly in perfect compatibility and synchronization with the core competencies and strengths of the organization. B. It is of considerable importance to mention that the generic strategies of Porter are being designed on the framework of competitive edge as well as competitive advantage. Talking more the competitive edge achieved by the firms, it can be said that the edge factor coupled with the issues of competitive advantage leads to the process of formation of various scenarios like cost leadership, differentiation, cost focus, as well as focus on differentiation. It is of significant importance to mention that the firms needs to focus on developing their own unique kind of competitive advantage by trying to develop on one of the four scenarios, by using their strengths of business processes as well as the opportunity available in the market (Generic Strategies pdf). Talking about Pfizer, it can be said that the value chain activities of Pfizer is much diversified in nature. It is of significant importance to mention that for the purpose of generating and delivering values to the company’s stakeholders, Pfizer focuses on the process of employing and exploiting multiple key value points that are developed by the company to attain simultaneous growth and delivery of values. It is important to note, that Pfizer tries to follow more of a differentiation sort of strategy. Talking on this note, it can be said that the strategy of differentiation is often achieved by a company through the application of various business process that helps in superior service with regards to the price of the product or service of the company. It is important to mention that the company, apart from trying to gain a quality based advantage, also tries to achieve and excel in regards to technical innovation so as to increase process efficiency. This helps in a great way to communicate to the consumers about the company’s steady endeavours towards providing maximum amount of beneficial and related value (Stonehouse &amp. et.al, 2007, p. 177).