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Write a 10 page essay on Using the example of any international joint venture or collaborative partnership with which you are familiar or can locate in the literature or media, identify what potential cultural issues face the organizations concerned. Building upon the material y.

fore, the formation of an international joint venture does not only raise the issue of the cultural conflict between the business and the community where the business operates, but also a cultural conflict between the cultures of the two organizations that have come together to establish the international joint venture (Cardon, 2008:19). The formation of an international joint venture creates a hybrid organization that is run based on two distinct cultures of the parent organizations. Therefore harmonizing the different organizational cultures of the two parent organizations forming the joint venture into one culture that defines the business entity formed is a major challenge that the management of an international joint venture must face (Morrison, 2009:47). On the other hand, streamlining the culture of the international joint venture established by the two distinct organizations to fit into the culture of the foreign or international community that the joint venture seeks to serve is another major challenge that the management of the international joint venture must face (Cardon, 2008:20). Thus, the success of an international joint venture is based on the ability of the management to harmonize the cultures of the two parent organizations into a hybrid culture for the joint venture, and then incorporating the customs, traditions and cultures of the community that the joint venture seeks to serve into the business vision, mission, strategy and practices.

Kellogg Company and Wilmar International Limited established an international joint venture in China in 2012, which sought to serve the Chinese community with breakfast cereals and snacks (Kellogg Company, 2012:n.p.). The joint venture that was established between Kellogg and Wilmar was launched in China on Sept. 24, 2012, where the two food processing companies entered into an agreement to share the stakes of the new joint venture at a 50:50 ratio (Kellogg Company, 2012:n.p.). The newly formed joint venture ,