Answered>Order 1407

Read the Wall Street Journal article titled “Apple to Cut iPhone X Production in the Face of Weak Demand,” by Yoko Kubota and Tripp Mickle (Jan. 30, 2018).

The article can be accessed here: https:// information about how to access WSJ.com, check the Start Here folder.

Discussion Questions

  1. Why is Apple cutting production on the iPhone X?
  2. What investments does Apple have in the iPhone X that cannot be recovered through a production slowdown? What costs are expected to decline?
  3. What made forecasting for the iPhone X especially difficult? What forecasting methods are available for a product like this?
 
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