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Assignment 2: Discussion—Competitive Advantage and Globalization

Competitive advantage implies the creation of a system that has a  unique advantage over competitors. With the advent of globalization, the  competition has become stronger and can be located anywhere in the  world. The idea behind competitive advantage is to create customer value  in an efficient and sustainable way. One approach to address this issue  would be the use of resource-based theories of competitive advantage.

Resources are not simply raw materials but include all the inputs,  such as intellectual capital, necessary to produce a good or service.  Consider this as you address globalization strategies for Fortune 500  firms in this assignment. Be mindful of constraints, such as  transportation costs and cultural barriers, as you complete this  assignment.

Review the article Purchasing, supply chain management and sustained competitive advantage: The relevance of resource-based theory by J. B. Barney from the readings for this module.

Based on your analysis of this article and other readings for this module, respond to the following:

• Explain how resource-based competitive advantage drives globalization strategies for Fortune 500 firms.
• Why are application of project management principles critical to effective business operations?

Barney, J. B. (2012). Purchasing, supply chain  management and sustained competitive advantage: The relevance of  resource-based theory. Journal of Supply Chain Management, 48(2), 3-6. Retrieved from Proquest database . 

By the due date assigned, post your response to the appropriate Discussion Area. Through the end of the module, review and comment on at least two peers’ responses.

Write your initial response in 300–500 words.