1. What is a focus group? AND give one disadvantage of this research method
2. When a researcher asks a television viewer if he/she remembers seeing an ad for Dawn soap, this is an example of a ____ test. ?
3. Copywriters and artists work in the ____ department in an ad agency. Buyers in the ____ department in an ad agency place the ad on tv, radio, or print. Account executives in an ad agency act as the liaison between the _____ and the agency.?
4. Large companies spend billions of dollars on advertising every year and hire an advertising agency to prepare most of their advertising. Why doesn’t a big company just do all of its own advertising in-house? In other words, what is the advantage of hiring an ad agency instead of hiring your own employees to do ad work?
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