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The manufacturers joined partnership with the parts suppliers an aspect that made Custom Molds sales to decrease. During the same time, the company experienced delivery problems. According to the customers, the orders were taking four to five weeks instead of the normal three weeks to be delivered. As compared to the time of establishment when the company was producing unique products in a timely manner, Tom and Miller were now not in a position to determine when a particular order would be produced for delivery. The problem that Custom Molds face is slow production process that results to the delays. It is important to solve this problem since it will make the delivery time to be shorter thus creating strong customer loyalty, repeated purchases and increased sales for Custom Molds.

Prior to the low production process, Custom Molds was working as a team where once an order was received, a design team that consisted of a design engineer and 13 master machinists thus making it possible to produce the products in a timely manner. Once the production process, the company spent one day to test and inspect the mold and another day to clean, polish, pack and deliver the mold. Basically, the company maintained a culture of a lead time of nine weeks for delivery of the molds. Based on the changing molding industry, companies such as Modern Molding, Inc and Modern Molding Technologies among others have turned into using effective technology in their production facilities. Improving the technology in the production process is thus one of the actions that Custom Molds should adopt in order to remain competitive in the industry. For example, by the use of Thermoplastic in addition to Thermoplastic Elastomer Injection Molding, the company would be able to address the current as well as future delays in the production processes (Teich, 2008). However, the company will incur more financial resources to invest in the new technology even though the cost would