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The primary object of a SWOT analysis is to help an organization develop a full awareness of all the elements involved in a

decision process.

Scenario: You own a car dealership within a large city. You have many clients; however, you have noticed a slowing growth

in car sales. You decide to conduct a SWOT analysis of your car dealership to help with your strategic planning within the

changing, competitive market.

To conduct your SWOT analysis, you must write an essay that is a minimum of two pages and fulfills the following


Articulates the four elements of the SWOT analysis.

Summarizes the importance of SWOT analysis in strategic planning.

Provides at least two strengths, two weakness, two opportunities, and two threats that your car dealership faces. Since

this is a hypothetical situation, you can make up your strengths, weaknesses, opportunities, and threats.

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