Abigail Grace has a $800,000 fully invested original portfolio. She subsequently inherits ABC Company common stock worth $200,000. Her financial… Abigail Grace has a $800,000 fully invested original portfolio. She subsequently inherits ABC Company common stock worth $200,000. Her financial adviser provided her with the following estimates. Current ValueExpected ReturnStandard DeviationOriginal Portfolio$800,00010%20%ABC Company$200,00014%50% 1) If the correlation coefficient of ABC stock returns with the original portfolio return is 0.5, what is thestandard deviation of her new portfolio which includes the ABC stock? 2) Based on conversations with her husband, Grace is considering replacing the $200,000 of ABC stock with $200,000 of XYZ stock instead. XYZ stock has the same expected return and the same standard deviation as ABC stock. If the correlation of XYZ stock returns with the original portfolio return will be -0.2, what is the expected return of her new overall portfolio? 3) Based on the information given above, which overall portfolio (original portfolio+ ABC stock OR original portfolio+XYZ stock) is preferred?

Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product so that it can thrive for as long as possible. At each stage, you assess changes in the target market, determine changes that you need to make to the product or price strategy, and review the competition and profitability.

Create a 10- to 15-slide (not counting cover slide or reference slide) Microsoft® PowerPoint®, Prezi, or Microsoft® Sway® presentation with speaker’s notes that covers the following criteria:

• Develop a slide that establishes the theme and goals of the presentation.
• Define and discuss the PLC concept and its importance to marketing managers.
• Discuss why the PLC is important to marketing managers, and provide examples of the possible implications if the PLC is not monitored.
• Describe the selected company/organization, product/service, the target market for this product, and how the product/service is presented to the selected target market.
• Describe how brand equity can be used to create a positive customer image of your product.
• Describe each stage of the PLC, and analyze the implications that each stage may have on pricing, product definition, competition, and profitability for your selected product/service. 

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