A summary of the main points/arguments of the chapter. I can only put one page. But the book is called “transnational sport gender media and global Korea” by Rachel Miyung Joo

~_ Tracked ~`CHAPTER 2It . Furthermore*bodily experiencejects Korean populext for simultanesA Leveraged Playing Fieldruth Korean popul.In the United StatedU. S. MULTICULTURALISM AND KOREAN ATHLETESwork to producerIse of global Kore`are shaped by nameKorean athletes performing in U. S. leagues symbolize particularly powerfulnarratives of both South Korean and U.S. nationalisms for viewers in bothsites . This chapter examines the centrality of multicultural nationalism inU. S. – based sporting discourses , and it works to situate Korean / Americanathletes and viewers within the narratives of racial , ethnic , and nationaldifference that constitute the discourses of multiculturalism . In the previouschapter , I traced the historically embedded processes that situate Koreannationalist interest in Korean athletes . Whereas Koreans and Korean Ameri -cans are largely drawn to these players by a shared sense of Koreanness ,responses to athletes are mediated within and between nation – specific con -texts . In this chapter , I focus primarily on the production and reception ofKorean athletes in the United States . Although I assume that the signifi -cance of Korean players in Korean American communities draws largelyfrom direct and indirect experiences of South Korea , as well as from connec -tions to an idea of Koreanness , the consumption of Korean athletes playingin the United States by Korean Americans takes place largely through U . S.national productions of media sport . Korean and other minority athleteswithin the U.S. sporting complex are located within the United States andsubject to the ideological force of its national productions .The influence of multiple nationalisms and national discourses is notlimited to Korean Americans , as Korean athletes in the United States alsooperate as representations of " Americanness" to consumers in South Koreaand beyond ( see Grewal 2005 ) . Commodified ideas of America are accessedthrough the circulation and consumption of media sport and related prod-

Complete 11 page APA formatted essay: A concise report.

Inasmuch as there seems to be so many opportunities in companies going global, businesses are expected to ensure that they develop effective business strategies and approaches that can enable them to keep pace with the great competition at this stage. In this regard, success in marketing seems to be among the best strategies that businesses operating globally can use as their competitive advantage. In deciding on the marketing approach, it is important that businesses understand the characteristics of the markets in which they are reaching in order to devise strategies that can appeal to the people in that market.

With effective marketing, businesses can easily get their goods in shelves in wholesale and retail stores, which is necessary in order for them to be successful. Marketing strategies are not homogeneous, what may have been successful in the domestic market may not prove to be successful in the global market as well, which underpins the need for effective research and understanding of the global market before launching in the new market. This paper examines the different marketing approaches used by companies going global, focusing on the effectiveness of the relationship marketing approach as opposed to traditional/transactional approach in the global markets.

The term “global marketing environment” is sometimes very complex to describe or explain since it encompasses various issues in the global business environment that are never constant, always changing. In order to have the best approach towards understanding what entails the global marketing environment, it is important that one examines some of the current literature and changes in the business environment.

In the modern business world, the changing behavior and buying patterns of customers as the proliferation of many and new marketing channels have set up many new issues in the business environment