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John represents several national casualty insurance companies on a contract basis. He is paid a retainer and receives additional compensation if the claims for the year exceed a specified number. As an independent contractor, he is responsible for whatever expenses he incurs. Karl works out of an office near his home. The office is located at 1202 Brentwood Avenue. He shares Suite 326 with a financial consultant, and operating expenses are divided equally between them. The suite has a common waiting room with a receptionist furnished and paid by the landlord. Karl’s one-half share of the 2011 expenses he paid is listed below.

Office rent

$11,600

Utilities (includes telephone and fax)

4,300

Replacement of waiting room furniture on April 22

3,600

Renters’ insurance (covers personal liability, casualty, and theft)

1,400

Office expense (supplies and postage meter)

740

New Toshiba copier (less trade-in on old machine) on February 7

300

Waiting room coffee service (catered)

280

Waiting room magazine subscriptions

90

For his own business use, Karl purchased a laptop computer for $2,100 on June 17 and a Nikon camera for $1,200 on February 5. Except for his vehicle (see item 2), John uses the § 179 write-offoption whenever possible.

 

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“(TCO 4) Three commonly used methods of evaluating marketing programs are marketing metrics, marketing dashboards and (Points: 5)marginal analysis. marketing audits. marketing ROI. marginal analysis. marketing control boards. 2. (TCO 1) Ideally, in effective marketing planning, goals should be __________ in terms of what is to be accomplished and when. (Points: 5)loose and vague as general as possible flexible or elastic quantified and measurable none of the above 3. (TCO 3) Which marketing strategy focuses on a single market segment but adds additional product lines? (Points: 5)full coverage market specialization product specialization selective specialization market-product concentration 4. (TCO 1) Based on relative competitive scope (broad target to narrow target) and source of competitive advantage (lower cost to differentiation), Porter’s four generic business strategies are differentiation, cost focus, cost leadership, and (Points: 5)exclusivity electronic-focus. quality focus. differentiation focus. service leadership. 5. (TCO 2) Which of the following pieces of information is used in the implementation phase of the strategic marketing process? (Points: 5)corporate return on investment organizational charts and job descriptions revenues associated with each point of market share trends in past and current revenues for industry and competitors in total and by segment possible cannibalization effects on other products in the line 6. (TCO 6) Which of the following pieces of information is used in a SWOT analysis, the first step of the planning phase of the strategic marketing process? (Points: 5)corporate return on investment market share for the product revenues associated with each point of market share projection of future sales, expenses, and profits possible cannibalization effects on other products in the line 7. (TCO 3) The first decision in developing an advertising program is to (Points: 5)set the budget. state the mission of the advertising program. identify the target audience. select the appeal. select the media. 8. (TCO 2) The proper blend of elements in the promotional mix depends on the type of product. The three specific characteristics to be considered are complexity, risk, and__________. (Points: 5)Ancillary services. Size Durability Accessibility Acceptability 9. (TCO 4) The promotional objective of the decline stage of the product life cycle is to (Points: 5)inform persuade compare remind do none of the above.10. (TCO 2) The __________ can be used to inform prospective buyers about the benefits of the product. (Points: 5)promotion channel communication chain marketing matrix promotional mix media mix 11. (TCO 8) Which of the following statements about the terms used for marketing intermediaries is true? (Points: 5)The most precise terms used to describe marketing intermediaries are dealer and distributor. A retailer sells to consumers. An agent has no legal authority to act on behalf of a manufacturer. A wholesaler is an intermediary who sells to consumers. A broker is a synonym for a dealer. 12. (TCO 7) Conspiracy among firms to set prices for a product is called (Points: 5)price discrimination. price fixing. predatory pricing. tying arrangements. exclusive dealing. 13. (TCO 2) Which of the following is NOT one of the six major pricing objectives? (Points: 5)profit unit volume break-even survival market share 14. (TCO 3) The ratio of __________to price is called value. (Points: 5)perceived benefits prestige value value-added pricing perceived revenue perceived costs 15. (TCO 6) Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is called (Points: 5)consumer differentiation. psychographics market segmentation. market delineation. aggregation marketing. 16. (TCO 5) Which of the following statements about environmental scanning is true? (Points: 5)Environmental scanning changes the marketing environment. Environmental scanning identifies and interprets potential trends. Environmental scanning is an annual event. Environmental scanning focuses primarily on geographical factors. All of the above statements about environmental scanning are true. 17. (TCO 1) The marketing department helps keep the organization focused on creating value both for it and for customers. This is accomplished by (Points: 5)listening to customers. developing offerings. producing offerings. implementing marketing program activities. doing all of the above.18. (TCO 1) Which of the following statements about relationship marketing is most true? (Points: 5)Relationship marketing has a short-term focus on increasing profits. Relationship marketing is easy to implement. Relationship marketing is more effective when there is a personal, ongoing relationship between individuals in the selling and buying organizations. Very few companies today are engaged in relationship marketing. The Internet is an ideal forum for relationship marketing. ” – Sent to Business Expert Tutor on 6/23/2011 at 6:48pm

 

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Hi i need help with me econ homework

4. Capturing economies of scale is often offered as a reason for the consolidation of hospitals. In theory, if there are economics of scale, consolidation should result in cost savings for hospitals. What do the empirical studies mentioned in your text imply about consolidation for hospitals and cost savings? If not for cost savings, what other benefits are there for consolidations of hospitals.? 

5. Discuss the structure, conduct and performance of the pharmaceutical industry. How does its structure, conduct and performance impact patients? Given the structure, conduct and performance of the pharmaceutical industry, predict the responsiveness of the industry to a common disease as compared to a very rare disease. Assume both diseases have very similar impacts on patients.

 

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Hello, I am looking for someone to write an essay on Why have the western and melodrama featured so prominently in genre criticism. It needs to be at least 1500 words.

2). The sentiment was rather exaggerated yet films shown in different forms of media such as television, theaters and video cassete are absolutely the channel of the general public’s entertainment and are the embodiment of a democratic cultural framework. However, the primary significance of the film industry in the creation of pleasure for the general public does not necessarily imply that it can be a dimension of the cultural and historical indication. But the reality that films get in touch with the mass audience means that they represent some of the unconsious and conscious experiences of the general public, or probably a considerable portion of it (MacBean 1975, p. 48). Nevertheless, in the case of the American film industry, it is painstaking for many art scholar and historian to discern the relationship between Hollywood films and popular consciousness from the time 1940s until the contemporary period.

The popular mind itself is multifaceted. It is inticately divided into different categories such as age, gender, ethnicity and social class and is habitually inconsistent and unstable in response. During the late sixties and early seventies, in the span of four or five years, the general movie audience shifted away from compassion towards social deviance of Bonnie and Clyde (1967) to the justice and regulate vigilantism of Dirty Harry (1971), and it is uncertain if that constant alteration of movie preference is in commune with some deep-seated transformation of popular feeling. However, it is probable that these divergent outlooks toward wickedness and crime coexisted in the American society, and the films further influence the already heteregenous American public. Likewise, it is difficult to determine the factors that contribute to the popular success of a particular film (Neale 1981, p. 11). For instance, did the movie Rambo garner its popularity because of its political undertone such as

 

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