PLEASE FOLLOW INSTRUCTIONS…READ ALL INSTRUCTION….COMPLETE EXCEL SPREAD SHEET THAT I HAVE UP LOADED….MUST BE DONE IN 5HRS….ALL ORGINAL WORK…  

Part 1Three hundred consumers between 21 and 49 years old were randomly selected. After sampling a new wine cooler, each was asked to rate the appeal of the phrase: “Not sweet like wine coolers, not filling like beer, and more refreshing than wine or mixed drinks” as it relates to the new wine cooler. The rating was made on a scale from 1 to 5, with 5 representing “extremely appealing” and with 1 representing “not at all appealing”.

As a manager overseeing the development of the concept, you bottle the wine cooler and placed it into distribution in one test store.

Your manager has asked you to assess the data and determine the most likely customer based on the ratings. Additionally, your manager would like you to review sales in the test store.

Use the Week 3 Data Set to create and calculate the following in Excel®:

1. Estimate the probability that a randomly selected 21 to 49 year old consumer:
   • Would give the phrase a rating of 5
   • Would give the phrase a rating of 3 or higher
   • Is in the 21-24 age group
   • Is a male who gives the phrase a rating of 4
   • Is a 35 to 49 year old who gives the phrase a rating of 1
   • Based on the probabilities for the ratings of 4 and 5, which age/gender demographic would be the best target audience for the new concept? 
2. Create a probability distribution using the data which shows how many cartons of the wine cooler were bought per customer in a month. 
   • Calculate the mean and the standard deviation of your probability distribution. 
   • Calculate the probability that exactly 3 six packs will be bought in a month.
   • Calculate the probability that between 4 and 8 six packs will be bought in a month.
   • Calculate the probability that at least 5 six packs will be bought in a month.
   • Calculate the probability that no more than 5 six packs will be bought in a month. 
3. Create a relative frequency distribution based on the wine cooler drinking temperatures. 
   • Create 6 bins with the same interval in each. 
   • Create a histogram
4. Considering the mean and standard deviation for the ideal drinking temperature: 
   • Calculate z values then refer to Table 6.1 – Cumulative Areas Under the Standard Normal Curve 
   • Calculate the probability of the wine cooler being less than 45 degrees.
   • Calculate the probability of the wine cooler being greater than 60 degrees.
   • Calculate the percentage of wine coolers served at the ideal temperature, between 49 and 55 degrees.

Part 2

Reference your Excel® spreadsheet from Part 1.

Complete the Week 3 Case in Connect.

Note: You have only 1 attempt available to complete assignments.

I will pay for the following essay Media arts. The essay is to be 2 pages with three to five sources, with in-text citations and a reference page.

In the pre-production stage, the cinematographer conducts research, selects, and approves locations, props, equipment, crew, set colours, textures and shoot tests. The DOP designates the filters and other photographic controls to be followed during filming (BSC, 2011). Since the production designer is responsible for creating the physical and visual appearance of the film, they work together to generate the set design sketches, special effects, lighting, costumes, props, make-up and hair. The production budget, filming schedules, and key shots are also determined, with assistance from the Director.

During the shooting stage, the cinematographer plans the shooting order for activities and directs the trials of scenes to be shot for the day. He designs lighting that matches the locations and actors with the story. It is in this stage that different lighting techniques are employed to set mood, direct viewer attention and provide information about the scenes by use of equipment such as table lamps, bulbs, candles, filters and stage light. The manner in which light falls on face of the actor or lights a landscape or an interior space can create drama, mood, and excitement for the audience. Lower lighting and shadows can be used to show darker moods like horror and sadness or eerie and haunting looks while brighter lighting to show happiness. Soft lighting can depict romantic and heartwarming tone or set a nostalgic tone by use of candle light. Natural lighting can be used to replicate the actual environment of the scene. Furthermore, lighting between scenes may alter as the film progresses to communicate changes in the characters’ emotions (BSC, 2011). The cinematographer may employ high contrast lighting techniques by combining harsh streaks of light with bold, black streaks to create a mood of tension and anxiety. The production designer has to be