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“Eaton Corporation is a large business-to-business (B2B) industrial manufacturer. The company manufacturers everything from car valves to circuit breakers. Words such as trusted, reliable, quality and high value are used to describe Eaton, a brand that enhances other products. Eaton’s challenge is to communicate consistently, yet segmented, across its departments and product categories. B2B is a very sophisticated marketing environment with educated customers often playing a big role in product development. Additionally, there is often more than one decision maker in the customer’s organization. Eaton’s marketing department has to understand who all the influencers are on a purchasing decision and reach each one. Trust, confidence and problem solving are more important than price to most of Eaton’s customers. They want to know Eaton can help them if something critical goes wrong. Overall, Eaton is more effective than its competition because it focuses on understanding its customers’ business needs, meeting that need and providing additional value in its solutions through product innovation. Keep in mind the following questions as you view the video. 1.What are the major differences in Eaton’s marketing program in contrast to consumer marketing? 2.What are the main attributes of Eaton’s brand? 3.Why is the changing marketing environment so crucial to Eaton’s marketing plan? Now please view the video on Eaton, visit their website, and answer the above questions. Keep your answers short. Several sentences for an answer per question should be sufficient.

 

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write my assignment 21676

Unit V Article Review

For this assignment, choose a peer-reviewed article to review. Use the databases within the CSU Online Library, or use

another source that contains peer-reviewed articles. The purpose of this assignment is for you to practice reviewing

articles that contribute to the industry. The authors of these articles are researchers and professionals who have shared or

experimented with ideas that demonstrate potential to improve the industry.

As a professional in the industry, it is in your best interest to review the literature and trends. This provides you with the

opportunity to read about what was successful and how it was accomplished. In addition, this assignment allows you to

analyze what was unsuccessful, how you can improve it, or at least how you can avoid repeating the mistakes of others.

You can use these skills to contribute to research papers and other scholarly writings.

As you read the article you choose for this assignment, consider the following questions:

* How could the topic of this article apply to your personal or professional life?

* How could it apply to an organization you have observed?

BOS 3401, Construction Safety 2

The article you choose must meet the following requirements:

* be peer reviewed

* relate to the concepts within this course (Try to choose an article that contributes to your research paper.)

* be at least 10 pages in length

The writing you submit must meet the following requirements:

* be three pages in length

* identify the main topic/question

* identify the author’s intended audience

* describe what you took away from the article

Format your Article Review using APA style. Use your own words, and include citations and references as needed to

avoid plagiarism. Be sure to include a cover page.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

 

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write my assignment 15971

True or false)Page Ref: 3402) A company’s channel decisions directly affect the prices of its products.)Page Ref: 341)Page Ref: 342)Page Ref: 342)Page Ref: 3436) The number of products supplied indicates the length of a channel. )Page Ref: 343)Page Ref: 3438) Horizontal conflicts are conflicts between different levels of the same channel. )Page Ref: 3449) Vertical conflict occurs among firms at the same level of the channel. )Page Ref: 344)Page Ref: 345)Page Ref: 346)Page Ref: 347)Page Ref: 348)Page Ref: 348-34915) Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.)Page Ref: 35016) Producers of convenience products and common raw materials typically seek exclusive distribution, a strategy in which they stock their products in as many outlets as possible. )Page Ref: 35117) Under the strategy of intensive distribution, the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories.)Page Ref: 35118) Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.)Page Ref: 353)Page Ref: 351, 356)Page Ref: 35721) Reverse logistics refers to the moving of products and materials from suppliers to the factory.)Page Ref: 357)Page Ref: 359)Page Ref: 36124) Intermodal transportation refers to the combination of two or more modes of transportation. )Page Ref: 361)Page Ref: 361

 

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Nearing the end of the semester, it is now time for students to reflect on the knowledge obtained in their course(s) and determine the effectiveness of incorporating real-world experience into our academic curriculum. Please complete the survey/reflection to the best of your ability.  

Courses Taken this semester: 1) Data science and big data analytics

                                              2) emerging threats and countermeasuresStudents should;

  • Be able to apply knowledge and theory gained in the above courses of study within current workplace or in their future employment.
  • Be able demonstrate the application of theory to workplace in written form.
  • Be able to identify the benefits of incorporating real-world experience into an academic program.

 

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